Taipei, Wednesday, January 18, 2017 07:36 (GMT+8)
rain
Taipei
19°C
Digitimes Research: Samsung 12.2-inch enterprise tablets unlikely to see strong sales in short term
Jim Hsiao, DIGITIMES Research, Taipei [Monday 24 March 2014]

Samsung started flooding the tablet market with new devices in the first quarter and is pushing its new 12.2-inch tablets, featuring a new user interface and multi-tasking abilities, as its main products for the enterprise market. However, because the devices have weaker price/performance ratios compared to notebooks of similar pricing and most of Android's enterprise applications are inferior to those of the PC platform, Digitimes Research expects Samsung's 12.2-inch tablet shipments to reach only around one million units in 2014.

Out of profitability concerns, Samsung stopped trying to bump up its notebook shipments through low-price strategies in the second half of 2013 and the strategy change resulted in a drop of its quarterly notebook shipments to from 3.5-4 million units to only 2-2.5 million. With the 12.2-inch tablets, Samsung is hoping the devices to help offset the declines in the notebook market.

Instead of pursuing better hardware specifications, Samsung placed its focus on developing a new user interface, software, applications as well as software-hardware integration, and is cooperating with third-party service providers to strengthen applications. Through these efforts, Samsung is aiming to strength the tablets' penetration into the enterprise market and enhance their competitiveness.

However, Digitimes Research believes Samsung's 12.2-inch tablets will have difficulties competiting against notebooks in the enterprise market in the short term. Currently, even the most entry-level 12.2-inch tablet from Samsung, the TabPRO 12.2 starts at US$649. The high-end NotePRO's US$849 starting price is already the price of a mid-range/high-end notebook. Except for a thinner and lighter industrial design and a longer battery life, the 12.2-inch tablets have no other competitive edge against a similar-level enterprise notebook in terms of component specifications such as processor performance, memory and storage capacities.

In addition, Android's lack of apps for tablets and limited enterprise and professional apps compared to the Windows and Mac platforms, are expected to impact the Android platform's ability to satisfy enterprise users' various needs. Even existing apps are having issues supporting some of Samsung's specially designed functions such as multi-windows and hovering touch.

Topics: Page 2

Realtime news
  • Digitimes Research: Samsung introduces IoT gateway solutions

    Before Going to Press | 9h 31min ago

  • Digitimes Research: KDDI au sets up smart drone platform, Rakuten Mobile launches drone in Japan market

    Before Going to Press | 9h 32min ago

  • Xiaomi to launch notebook with magnesium-lithium chassis in 2017

    Before Going to Press | 9h 33min ago

  • Taiwan market: Largan Medical aims at 2,000 chain stores, to double sales in 2017

    Before Going to Press | 9h 35min ago

  • Plus One Marketing sells 4.0 million smartphones globally in fiscal 2016, says Nikkei

    Before Going to Press | 9h 36min ago

  • Samsung Electronics, LG Electronics adopt thermal pipes for smartphones to be launched in 2017

    Before Going to Press | 9h 38min ago

  • China aims at 2020 output of 2.0 million new energy vehicles, says MIIT

    Before Going to Press | 9h 41min ago

  • China adds 34.24MWp of PV capacity in 2016, says NEA

    Before Going to Press | 9h 42min ago

  • SMIC sampling 40nm ReRAM chips

    Before Going to Press | 10h 49min ago

  • Taiwan market: Sony Mobile ramps up share of high-end Android smartphone segment

    Before Going to Press | 10h 49min ago

  • Chassis maker Nishoku to see revenues grow 5-10% in 2017

    Before Going to Press | 10h 50min ago

  • GaAs foundry Wavetek positive about semiconductor market

    Before Going to Press | 10h 51min ago

  • Connector maker Lotes to build new plant in Guangzhou

    Before Going to Press | 10h 52min ago

  • Yangtze River Storage developing 3D NAND flash

    Before Going to Press | 10h 56min ago

  • Taiwan IC design houses pushing into auto aftermarket

    Before Going to Press | 11h 1min ago

  • Semi equipment maker Gudeng looks to a 15% revenue growth in 2017

    Before Going to Press | 11h 1min ago

  • China market: Asustek adjusts marketing staff for own-brand products

    Before Going to Press | 11h 59min ago

Pause
 | 
View more

Global AP demand forecast, 2017-2020

RESEARCH EXTRAS | Jan 16, 12:01

Digitimes Research expects global application processor (AP) shipments to increase more than 8% in 2017 and surpass the 1.9 billion mark, with smartphones remaining the main application. After slumping in 2015, Qualcomm returned to form in 2016 and will continue...

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | Nov 28, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors will continue on an upward trend to reach NT$558.5 billion...

China smartphone market and industry – 3Q 2016

CHINA SMARTPHONE | Dec 13, 18:51

Smartphone shipments in the China market reached 112.3 million units in the third quarter, up 5.8% on year and 5.2% on quarter. China-based telecom carriers continued to offer subsidies to encourage existing 2G or 3G service users to switch to a 4G service and...

Global tablet market - 3Q 2016

GLOBAL TABLET | Dec 7, 11:20

Global tablet shipments in fourth-quarter 2016 are expected to see an annual decrease of 20%.

China smartphone AP shipment 4Q forecast

CHINA SMARTPHONE AP | Dec 2, 14:32

Digitimes Research estimates shipments of AP for smartphones and tablet PC in China in the fourth quarter of 2016 will show a growth of 11.6% on quarter.

Advantest
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.