Taipei, Tuesday, September 2, 2014 09:55 (GMT+8)
mostly cloudy
Taipei
31°C
Digitimes Research: Samsung 12.2-inch enterprise tablets unlikely to see strong sales in short term
Jim Hsiao, DIGITIMES Research, Taipei [Monday 24 March 2014]

Samsung started flooding the tablet market with new devices in the first quarter and is pushing its new 12.2-inch tablets, featuring a new user interface and multi-tasking abilities, as its main products for the enterprise market. However, because the devices have weaker price/performance ratios compared to notebooks of similar pricing and most of Android's enterprise applications are inferior to those of the PC platform, Digitimes Research expects Samsung's 12.2-inch tablet shipments to reach only around one million units in 2014.

Out of profitability concerns, Samsung stopped trying to bump up its notebook shipments through low-price strategies in the second half of 2013 and the strategy change resulted in a drop of its quarterly notebook shipments to from 3.5-4 million units to only 2-2.5 million. With the 12.2-inch tablets, Samsung is hoping the devices to help offset the declines in the notebook market.

Instead of pursuing better hardware specifications, Samsung placed its focus on developing a new user interface, software, applications as well as software-hardware integration, and is cooperating with third-party service providers to strengthen applications. Through these efforts, Samsung is aiming to strength the tablets' penetration into the enterprise market and enhance their competitiveness.

However, Digitimes Research believes Samsung's 12.2-inch tablets will have difficulties competiting against notebooks in the enterprise market in the short term. Currently, even the most entry-level 12.2-inch tablet from Samsung, the TabPRO 12.2 starts at US$649. The high-end NotePRO's US$849 starting price is already the price of a mid-range/high-end notebook. Except for a thinner and lighter industrial design and a longer battery life, the 12.2-inch tablets have no other competitive edge against a similar-level enterprise notebook in terms of component specifications such as processor performance, memory and storage capacities.

In addition, Android's lack of apps for tablets and limited enterprise and professional apps compared to the Windows and Mac platforms, are expected to impact the Android platform's ability to satisfy enterprise users' various needs. Even existing apps are having issues supporting some of Samsung's specially designed functions such as multi-windows and hovering touch.

Topics: Page 2

Realtime news
  • Gigabyte Communications to ship 2G feature phones

    Mobile + telecom | 11h 45min ago

  • Panel makers look to vehicle industry as handset panel shipments remain conservative

    Displays | 11h 51min ago

  • Automated production lines still not yet efficient for back-end assembly players

    Before Going to Press | 11h 31min ago

  • Apple cuts iPad mini prices; non-Apple vendors may follow suit

    Before Going to Press | 12h 12min ago

  • Digitimes Research: DRAM shipments to drop 20% on year in 2014 due to weak PC demand

    Before Going to Press | 12h 13min ago

  • LED demand turns weak in 3Q14, says Epistar chairman

    Before Going to Press | 12h 31min ago

  • Digitimes Research: Kickstarter wearables expand their presences in sleep sensing industry

    Before Going to Press | 12h 32min ago

  • Three flexible PCB makers raise funds to address growing business operations

    Before Going to Press | 12h 37min ago

  • Apple iWatch still under EVT despite components already in production

    Before Going to Press | 12h 39min ago

  • Taiwan market: HTC to launch HTC Butterfly 2 through cooperation with Chunghwa Telecom

    Before Going to Press | 12h 41min ago

  • Trend and technologies at Touch Taiwan 2014

    Before Going to Press | 12h 42min ago

  • Asustek readies new 2-in-1 products for competition

    Before Going to Press | 12h 43min ago

  • Demand for 8-inch wafer foundry heating up

    Before Going to Press | 12h 43min ago

  • New mobile products to benefit component suppliers until end of 2014

    Before Going to Press | 12h 44min ago

  • Acer becomes top PC and projector vendor in Philippines

    Before Going to Press | 12h 46min ago

Pause
 | 
View more

Analysis of China's revised domestic semiconductor industry goals

RESEARCH EXTRAS | Jul 16, 18:09

Facing a funding shortage for local IC manufacturers, the China State Council in June 2014 published guidelines to strengthen government support for China's semiconductor industry, while stating the short-, mid-, and long-term goals for the related industry supply...

The transition to 4k TV - UHD TV market forecast, 2014-2017

RESEARCH EXTRAS | Jun 26, 13:59

Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers...

Taiwan LCD monitors – 2Q 2014

TAIWAN FPD | Aug 25, 14:48

Taiwan's monitor shipments grew 10% in the second quarter compared to a low first-quarter base. With panel makers reducing their supply of monitor applications and monitor vendors reluctant to increase their shipments, Taiwan's makers will only see a single-digit...

China smartphone market and industry – 2Q 2014

CHINA SMARTPHONE | Aug 12, 17:41

A delay in the launch schedule for low-cost 4G smartphones resulted in a mere 4.8% increase in second quarter shipments in the China market. However, with telecom operators planning on increasing their subsidies in the second half of the year, demand will be...

Taiwan small- to mid-size LCD panels – 2Q 2014

TAIWAN FPD | Aug 6, 21:18

Taiwan makers' small- to medium-size panel shipments reached 351.4 million units in the second quarter of 2014, up 16.8% sequentially but down 2.8% on year.

MSI Global N750Ti TF 2GD5/OC
DIGITIMES Marketing Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.