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Digitimes Research: China smartphone vendors to continue focusing on entry-level to mid-range models in 1H14
Kristina Shih, DIGITIMES Research, Taipei [Tuesday 25 March 2014]

China-based handset vendors will continue to focus on rolling out entry-level to mid-range smartphones for China and other emerging markets in the first half of 2014 due to persistently strong demand for those models, according to Digitimes Research.

Instead of unveiling new flagship models at Mobile World Congress (MWC) 2014 held in Barcelona in February, Huawei, ZTE and Lenovo all highlighted their latest entry-level and mid-range models at the fair.

Huawei unveiled its mid-range model, the Ascend G6, which sports a 4.5-inch display and supports 3G and LTE standards, targeting mainly the emerging LTE market in China.

ZTE also showcased an array of LTE-enabled models, including the Grand Memo II LTE, which comes with a 6-inch IPS display. ZTE also unveiled two Firefox-based models, the Open C and Open II, targeting the entry-level segment.

Lenovo launched three mid-range models at MWC. All of the three models are powered by a MediaTek MT6582 quad-core CPU, with prices ranging US$229-349. However, Lenovo currently lags behind other fellow companies with regard to the development of LTE smartphones, according to Digitimes Research's analysis.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

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