Taipei, Wednesday, January 25, 2017 03:11 (GMT+8)
scattered showers
Taipei
17°C
Digitimes Research: Local brands to see smartphone sales rebound in China market in 3Q14
Anthony Chen, DIGITIMES Research, Taipei [Wednesday 2 July 2014]

Sales of smartphones by local brands in China are expected to rebound starting the second half of third-quarter 2014 after seeing their sales drop by nearly 30% sequentially in second-quarter 2014,according to Digitimes Research.

Although subsidies for the purchase of smartphones in China have shifted to 4G models, the number of new 4G subscribers increased only eight million in the first five months of 2014, which were lower than expectations.

Digitimes Research found that smartphone shipments from Coolpad began to show stagnation in the second half of May, Lenovo saw its inventories of entry-level models build up, while Xiaomi Technology, Oppo, Vivo and Gionee did not launch new 4G models to boost sales in the second quarter.

However, export shipments of smartphones by China-based vendors grew 15-20% sequentially in the second quarter, with emerging countries in Southeast Asia serving as the major outlets for China's smartphones.

Local brands are expected to launch an array of new 4G models in the second half of 2014 in order to help China Mobile fulfill its goal of selling 80 million 4G smartphones in 2014. As a result, the smartphone market in China will rebound quickly starting the second half of third-quarter 2014.

Overall, smartphone shipments by China-based vendors are expected to top 400 million in 2014, with exports accounting for over 30% of total shipments, estimates Digitimes Research.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • China December mobile communication user base grows to 1.322 billion, says MIIT

    Mobile + telecom | 4h 56min ago

  • China software revenues reach CNY4.851 trillion in 2016, says MIIT

    IT + CE | 5h 11min ago

  • SPIL posts EPS of NT$3.19 for 2016

    Bits + chips | 5h 13min ago

  • Winbond nets NT$0.23 per share for 4Q16

    Bits + chips | 5h 17min ago

  • Google develops meldCX via cooperation with AOpen

    Before Going to Press | 5h 28min ago

  • Digitimes Research: Samsung, LG beefing up development of digital signage technology

    Before Going to Press | 5h 31min ago

  • Eversol asks for compensation of NT$295 million from GET

    Before Going to Press | 5h 32min ago

  • Chilisin eyeing top-3 spot in passive component segment

    Before Going to Press | 5h 35min ago

  • Diode maker Eris to post 30% profit growth in 2017

    Before Going to Press | 5h 40min ago

  • Silicon Motion posts record revenue and profits for 2016

    Before Going to Press | 5h 40min ago

  • Over 260 million TV panels shipped globally in 2016, says WitsView

    Before Going to Press | 5h 41min ago

  • Increasing sales of Nvidia graphics cards to affect profitability of other suppliers

    Before Going to Press | 5h 42min ago

  • Samsung, LG new flagship smartphones to feature 5.7-inch displays

    Before Going to Press | 6h ago

  • Taiwan market: CHT expects profits to edge down 8% in 2017

    Before Going to Press | 7h 16min ago

  • LG Display 4Q16 net operating profit hits record

    Before Going to Press | 9h 6min ago

  • Shuttle buys back 2.01% stake

    Before Going to Press | 9h 9min ago

  • Pegatron China subsidiary acquires 2 factory buildings

    Before Going to Press | 9h 9min ago

  • China software revenues reach CNY4.851 trillion in 2016, says MIIT

    Before Going to Press | 9h 11min ago

Pause
 | 
View more
China smartphone touch-panel industry 2016 forecast
Display panels for wearable devices
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.