Taipei, Friday, July 1, 2016 08:56 (GMT+8)
thunderstorms
Taipei
31°C
Digitimes Research: Tablet market facing growing pains in 2014
Michael McManus, DIGITIMES, Taipei [Friday 15 August 2014]

After facing a second quarter where overall shipment results came in below expectations, tablet vendors are expected to see a rebound in the third quarter, with global shipments increasing 23.8% on quarter, according to data from the latest Digitimes Research Tracker service. Worldwide tablet shipments will reach 68.5 million units in the third quarter, up 9% from the same period last year, but Digitimes Research noted that with the global tablet market maturing, annual growth will fall to single digits in both the third and fourth quarters of 2014.

The recently published Global Tablet Market Tracker report forecasts that the third quarter will represent the first period of 2014 to show sequential growth, as vendors face less adverse market conditions.

The most significant market factor constraining shipments in the second quarter was Samsung failing to meet expectations. The vendor was unable to continue the growth momentum it had previously seen in all its tablet lines, mainly because the market saw no significant difference between Samsung's new mid-to-high-end Android products and the Apple iPad or even Samsung's previous generation products.

Samsung also originally expected to increase its 8.x-inch market share but failed to take even 20% of that market, while sales of its low-priced phablets suffered in emerging markets, as they still maintained a price premium compared with competitors.

Tablet vendors will continue facing market obstacles as they head into the second half of the year. The global tablet market is maturing and notebook vendors are looking to reclaim market share by offering notebooks priced similarly, or even cheaper, than tablets. Digitimes Research forecast that annual growth in the fourth quarter of 2014 will fall to 0.5%.

This article is an excerpt from a Digitimes Research Quarterly Data Report (Global tablet market – 2Q 2014). Visit our latest Data reports.

Realtime news
  • ASE buys equipment from Teradyne

    Bits + chips - Stockwatch | 11h 58min ago

  • TSMC discloses NT$4.4 billion worth of facility construction for Nanjing fab

    Before Going to Press | 11h 47min ago

  • ASE, SPIL sign merger deal

    Before Going to Press | 11h 47min ago

  • Taiwan market: FET launches smart home solution

    Before Going to Press | 12h 10min ago

  • Huawei to launch VR device in July

    Before Going to Press | 12h 12min ago

  • China market: Xiaomi to launch 3rd-party mobile payment services

    Before Going to Press | 12h 14min ago

  • AIC offers hardware/software integrated solutions for data centers

    Before Going to Press | 12h 15min ago

  • Efun Technology to not deal out 2015 dividend

    Before Going to Press | 12h 17min ago

  • Hota Industrial lands 7-year orders from BorgWarner

    Before Going to Press | 12h 18min ago

  • Sharp to beef up overseas marketing of solar cells, says Nikkei

    Before Going to Press | 12h 18min ago

  • Aaeon Technology to deal out 2015 dividend of NT$3

    Before Going to Press | 12h 19min ago

  • Samsung Display to reportedly end production at 7G LCD factory

    Before Going to Press | 12h 19min ago

  • Huawei Technologies ships 28.3 million smartphones globally in 1Q16, says report

    Before Going to Press | 12h 20min ago

  • Short lead-time orders to buoy UMC 3Q16 revenues

    Before Going to Press | 12h 21min ago

  • Digitimes Research: China IC production value to rise 15% in 2016

    Before Going to Press | 12h 22min ago

  • Robust SSD demand to buoy related IC revenues in 3Q16

    Before Going to Press | 12h 23min ago

Pause
 | 
View more
China smartphone touch-panel industry 2016 forecast
Wireless broadband developments in Southeast Asia markets
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.