In China's vast auto market, foreign brands — and the joint ventures they once dominated — have been steadily overtaken by domestic rivals. Market share has eroded for years, forcing global carmakers to pivot strategically: embrace Chinese design, technology, and consumer sensibilities. The upcoming Beijing Auto Show is set to showcase that transformation, as a wave of foreign models infused with a distinctly "Chinese soul" debuts in a bid to reclaim lost ground.
Samsung SDI has signed a multi-year agreement to supply electric vehicle (EV) batteries to Mercedes-Benz, marking its first confirmed entry into the German luxury carmaker's EV lineup and concluding months of advanced negotiations over one of the industry's most closely watched battery deals.
Taiwanese automotive electronics leader E-Lead Electronic is reshaping the future of smart cockpits through a combination of deep technological reinvention and production restructuring, as it positions itself as a full-spectrum systems supplier in an increasingly fragmented global supply chain.
