BenQ Mobile aims to raise handset ASP to US$120

Daniel Shen, Hannover; Carrie Yu, DIGITIMES Asia Monday 13 March 2006 0

Jerry Wang, executive vice president and chief marketing officer at BenQ and chairman of BenQ Mobile, said that BenQ Mobile expects to raise its handset ASP (average selling price) by 10-20% to US$100-120 by launching new mobile phones into specific...

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