Taipei - One of the top three motherboard and display card manufacturers in the world, MSI has indicated that the market recovery is expected to continue in 2011. In light of this, MSI will use a three-pronged marketing strategy for its motherboard and display card lines, stressing that it uses the highest quality materials and most advanced technologies, produces primarily medium and high-end products, and employs integration of resources to penetrate emerging markets. It will redouble its efforts as it continues to focus on the motherboard and display card markets, so as to increase the gap between it and other motherboard and display card producers in the world. Furthermore, it has set for itself new targets for sales growth and significantly improved profitability.
MSI has built a reputation for producing motherboards and display cards utilizing high-quality materials and its own superior technologies. A leading manufacturer in the motherboard market, MSI products are a favorite among gamers. MSI injected huge amounts of capital into R&D to bring its motherboards and display cards to ever higher levels in 2011 as it concentrates on developing primarily mid-range and top-end products. In light of the success of its first generation products that employed military-class materials and components, MSI is now incorporating a second generation of military-class materials and components into its products. Referred to as Military Class II, this new production strategy will ensure enhanced stability of motherboards and display cards with power supplies that provide 30% more power. They are designed to be durable enough to last for over 10 years. As it leaves competitors far behind, MSI's objective in adopting these strategies is to provide the ultimate stability and performance for gamers when overclocking or using heavy-load programs.
Gamers continue to be unanimous in their praise of MSI's overclocking technology. To make overclocking more convenient and easier to use, MSI combined all of its overclocking technologies to create OC Genie II and Afterburner overclocking software. Gamers can optimize CPU and display card performance with the touch of one finger. These are the only technologies of their kind on the market.
Just how powerful these exclusive technologies are was made more than evident in the Master Overclocking Arena (MOA), the annual global overclocking competition. MSI's high-end Big Bang Series motherboard and Lightning Series display card competed and their military-class materials enabled them to tame the competition. MSI's OC Genie overclocking and Afterburner overvoltage allows gamers to fine tune the performance of their machines, so that they perform at their peak. As a result, world records were broken by participants from several nations. Sweden's top team the Expendables, for example, hit 1,425MHz when tested with 3DMark Vantage software. The GeForce GTX 480 display card they were using shattered the world record for GPU core speed, testifying to the durability of MSI motherboards and display cards, their ability to handle extreme loads, and their ability to remain stable under extreme conditions. Now, gamers can experience the explosive power of MSI's overclocking.
MSI sets its motherboards and display cards apart from products of other companies through its untiring development of new products, while incorporating MSI's own unmatched technologies and integrated functions into them. In the mid-range and high-end products that it unveiled in 2011, for example, MSI incorporated functions like Control Center II which provides Instant OC (instant overclocking), Super Charger technology which recharges smartphones, like iPads and iPhones, much faster, the Winki 3 OS which lets users surf and talk over the Internet without going into Windows, cinema-grade THX TruStudio PRO wrap around sound technology, as well as USB3.0 and the SATA 6Gb/s standard which greatly accelerate file transmission speeds. These are all included together to satisfy consumer demand for function and offer the perfect solution, offering unparalleled quality, stability, and performance in one machine.
MSI's innovative and industry-leading technologies have been the foundation for the development of its mid-range to high-end motherboard and display card lines. MSI has continued to roll out products that meet market needs and that have won favorable reviews from consumers and media organizations around the world. Consequently, mid and high-level motherboard and display card products, such as the Big Bang, Lightning, and Hawk Series, enjoyed impressive sales last year. In addition, equipped with 20 years of experience in the development and manufacturing of motherboards and display cards, MSI has effectively marketed across product lines. MSI has consolidated its position on the market, because cost considerations are secondary to designing products that employ the best materials, technologies, and functions that satisfy market needs. In 2011, MSI will continue to its employ brand strategies and participate in various events, such as the MOA competition, to produce products that meet the highest demand of serious gamers. It will also redouble its efforts to develop emerging markets and further expand market share, so as to attain annual growth targets.
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