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Smartphones to play major role in 2014 World Cup, says IAB

Press release, June 19; Alex Wolfgram, DIGITIMES Asia Thursday 19 June 2014 0

Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to the Interactive Advertising Bureau (IAB). IBA said that 48% of querying sports enthusiasts...

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