Starting out as an OEM subcontracting jobs to laborers working at home 40 years ago, Conquer has now become the leader in fuse components. In the 1970s and 1980s when home appliances were being manufactured for exports, the production of traditional fuses generated considerable revenue for Conquer. Now half of the notebook PCs around the world use Conquer fuses.
"The history of Conquer's development is an exact reflection of the history of the development of Taiwan's industry," says Poshuo Chiu, Vice President, Conquer Electronics. "Early OEM production for PCBs often encountered problems of incompatible fuse specs or sizes. Subsequently along with the boom in the home appliance sector, Conquer was able to reach a peak in business. Now the close partnership with Delta Electronics where we provide a variety of customized products introduces challenges to our transition to a new phase."
Undaunted by the red supply chain, Conquer secures the leading position with superior product offerings
Conquer ships nearly 70% of products to China, so when the shipping costs are taken into consideration, Conquer products have no obvious pricing advantage. However, Conquer products still sell like hotcakes on the market because of the company's quick response to changes and superior product quality, both of which underlie Conquer's success.
Furthermore, it is generally difficult for traditional passive component makers to undertake transformation. After a smooth business transition, Conquer products are now used not only in home appliances and ICT electronics, but also in Telsa charging posts, dual-wheel scooters, as well as in-vehicle infotainment systems and navigation equipment. Areas of future applications including electric power equipment, high-tech precision instruments, medical equipment, and even aerospace industry are all within Conquer's expansion plans.
Conquer raises the barrier to competition by utilizing automated production and fast adjusting business plans
As a matter of fact, after manufacturing at Conquer gradually upgraded to automated production lines, pressure has shifted to its rivals. Although most competitors have production based in China, Conquer relies on its automated production lines, precise production estimates and logistics centers in China to accelerate shipments to customers, which take only one to four weeks, compared to competitors who need at least six weeks to deliver their products to clients. Conquer far surpasses its rivals in terms of both product quality and delivery, so factory location is of no concern.
In addition, Conquer is expanding to North American and European markets. Conquer will see its products used in a wider variety of applications and will also make efforts to develop more miniature models to meet the requirements of mobile devices. "Maximizing application areas and minimizing product size is our development goal. The world can expect to see Conquer products in various applications from automobile electronics to energy industry," indicates Poshuo Chiu.
Poshuo Chiu, Vice President, Conquer Electronics. With nearly 40 years of development, Conquer has become a world-class fuse supplier. The company is also transitioning to a new era with innovative thinking and implementation, as the second generation of management takes charge of business operations.
