Cayin Technology, a digital signage solution provider, will take part in Computex 2018. Located in the Business Solution and Smart Retail section of the tradeshow, Cayin will introduce a few trendy integrations to help digitizing in-store experience and management, including audience measurement, indoor air quality monitoring, and customer interactions.
Audience measurement
Partnering with Quividi - a global leader in digital signage analytics and interactivity - Cayin will bring together an interactive advertisement solution. Quividi provides a privacy protecting computer-vision technology that helps screen networks, retailers, and brands finely measure and classify their audience, understand the performance of their content, and support audience-aware experiences, using real-time data to make creative and messaging more engaging and effective.
Two screens will be showcasing the intelligent interactive solution. The first one will showcase examples of adverts that can be contextually triggered against the profile and behavior of the audience, while the second one will show the wealth of data collected by the platform.
Indoor air quality monitoring
Most countries have regulations regarding air quality standards within confined commercial spaces. Customers, especially parents with young children, also pay more attention to and want to be informed on those conditions these days. By merging indoor air quality (IAQ) monitors with digital signage, Cayin provides a solution that will give customers a reassuring shopping environment.
Interactive retail application
Interactive solutions often create better customer engagements, and by incorporating digital signage into the mix, retailers can save on labor costs as well. Customers can simply scan the package to find out about prices, product info, and even link to an e-commerce site for further engagement. The flexibility to integrate with POS systems also gives the solution the advantage as an add-on to existing systems.
In addition to the smart retail solutions, visitors will find out about Cayin's upcoming partnerships, projects and products. Cayin is at Taipei Nangang Exhibition Center, Hall 1, Booth K1324.
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