Electronic paper giant E Ink has teamed up with Hanshow to deploy the world's first product utilizing 13.3-inch E Ink Spectra 6 electronic paper technology, called Polaris Max, at Aeon China's new store in Changsha. This marks the first commercial application of a full-color electronic paper product in the retail sector.
E Ink pointed out that the goal of the E Ink Spectra 6 electronic paper technology is to provide digital signage with print-quality displays for all paper-based poster advertisements, including POP displays, message boards, posters, and other in-store advertisements. The E Ink Spectra 6 technology expands the color spectrum and, combined with a color imaging algorithm, offers full-color displays to enhance product advertising and marketing effectiveness.
The resolution of E Ink Spectra 6 color electronic paper is optimized to 200 PPI with a contrast ratio of 22:1. It ensures that images remain clear and vivid across a wide temperature range, from 0°C to 50°C. Additionally, its ultra-low power consumption characteristic, only using energy when updating display content, further enhances the product's practicality and eco-friendliness.
E Ink CEO Johnson Lee stated that after years of development in the electronic shelf label sector, the company continues to innovate in large-sized full-color electronic paper technology. These large-sized full-color electronic paper signages can replace traditional paper posters and high-energy, flickering LCD screens and provide a near-paper display effect for a more comfortable viewing experience for consumers.
Hanshow chairman and GM Shiguo Hou highlighted that based on E Ink's electronic paper technology, they launched a new generation of smart display solutions, making them the first company globally to commercialize this technology. This innovation brings new connectivity and interactive experiences to retailers and consumers.
Polaris Max uses a 13.3-inch E Ink Spectra 6 electronic paper module. Compared to traditional POP signage, Polaris Max offers a brand-new visual experience and operates on battery power, enabling a wire-free design that reduces wiring and electricity costs for retailers. It can be easily repositioned to meet the needs of various promotional activities and satisfy diverse marketing demands.
Thanks to the electronic paper module and Hanshow's self-developed HiLPC protocol, Polaris Max consumes even less power and has a longer lifespan, with a single set of batteries lasting up to 10 years, significantly reducing battery replacement frequency and maintenance costs.
In comparison to traditional paper POP displays, Polaris Max can substantially reduce paper consumption over long-term use. Additionally, with Hanshow's digital storefront solutions, Polaris Max supports remote content management and real-time updates, allowing retailers to adjust advertising content anytime, anywhere to respond quickly to market changes and further improve marketing efficiency.
