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Toshiba will roll out a new line of high performance SDXC and SDHC memory cards under a new brand name, Exceria, which will bring to market SD memory cards offering the highest performance levels available.

Toshiba's Exceria-series SDXC and SDHC memory cards will offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I. The minimum recording speed is compliant with UHS speed class 1 and SD speed class 10. Products will be launched in three series, with each offering three versions with different capacities.

The Type 1 series products integrate new controllers that realize the world-fastest class of data transfers, with a maximum read speed of 95MB/s and a write speed of 90MB/s. Type 2 series products offer a maximum read speed of 95MB/s and a write speed of 60MB/s, while Type HD products have a maximum read speed of 90MB/s and a write speed of 30MB/s.

The new cards will be launched from April in Japan, with distinctive labeling.