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Friday 22 January 2021
China smartphone vendors score points in sub-brand marketing
Leading China-based smartphone vendors Huawei, Xiaomi, Oppo have succeeded in enhancing global marketing through launching sub-brand models with high performance-price ratios that...
Wednesday 13 January 2021
Oppo launches Reno 5 in Taiwan, as shipments not affected by component shortages
China-based handset vendor Oppo has launched its 5G-enable Reno 5 series products in the Taiwan market with the availability to begin on January 16.
Friday 11 December 2020
Realme aims to be top-5 brand in Taiwan
Realme, a sub-brand of Oppo, plans to launch 5-6 models of 4G and 5G smartphones in the Taiwan market in 2021, aiming to become one of the top-five vendors in the local handset market,...
Wednesday 11 November 2020
Smartphone vendors foucs more on midrange models
Smartphone vendors including Samsung, Xiaomi, Oppo, Vivo and even Google are keen on launching midrange models for the 2020 year-end holiday season and beyond, according to industry...
Monday 2 November 2020
China smartphone shipments to rebound in 4Q20, says Digitimes Research
Smartphone shipments in the China market are expected to grow 25.4% sequentially in the fourth quarter of 2020 due to increasing shipments of Apple's iPhone 12 lineup and aggressive...
Wednesday 12 August 2020
China handset players launch 5G phones in Taiwan
China's handset brands including Realme and Oppo have launched new 5G phones in the Taiwan market.
Tuesday 16 June 2020
Oppo pushes in-house development of mobile chips
Oppo is reportedly stepping up efforts to develop its own mobile application processors in house and will appropriate an annual R&D budget of over NT$20 billion (US$673.6 million)...
Monday 4 May 2020
China smartphone sales nosedive in 1Q20, says Digitimes Research
Sales of smartphones in the China market slumped by 51.9% sequentially and 38.9% on year to their lowest quarterly levels of recent years in the first quarter of 2020 due to the impacts...
Friday 21 February 2020
China handset inventory hits 60 million units
Stockpiles of handset inventory in China's distribution channels are now estimated at nearly 60 million units, which may take at least two months to clear out and force handset brands...
Friday 13 December 2019
Oppo developing its own mobile chips, says report
Chinese handset vendor Oppo is currently developing a mobile processor in house, and the chip, dubbed M1, is an auxiliary processor, according to a China-based tech.qq.com...
Thursday 28 November 2019
Realme becoming more independent of Oppo
Realme, a sub-brand of Oppo, is likely to be independent of its parent company should its business scale continue to expand, according to Chung Hsiang-wei, chief commercial officer...
Monday 4 November 2019
China smartphone shipments ebb in 3Q19, says Digitimes Research
China's handset makers shipped a total of 180 million smartphones globally in the second quarter of 2019, down 2.5% on quarter and 5.3% on year, Digitimes Research has estimated.
Tuesday 15 October 2019
Oppo continues growing smartphone sales with 2-pronged strategy
China's handset vendor Oppo has been growing its smartphone sales at home and overseas thanks to the adoption of a two-pronged strategy, according to market observers.
Tuesday 15 October 2019
Oppo, Vivo to roll out 5G phones ahead of schedule, say sources
China-based handset vendors Oppo and Vivo both are reportedly accelerating the developments of 5G smartphones and are expected to roll out their respective 5G phones at the end of...
Tuesday 20 August 2019
China smartphone sales up 22.4% on quarter in 2Q19, says Digitimes Research
Sales of smartphone in the China market increased 22.4% sequentially to 93.4 million units in the second quarter of 2019 as local brands were keen to roll out new models after inventories...