Taipei, Saturday, December 20, 2014 15:30 (GMT+8)
mostly cloudy
Taipei
17°C
Digitimes Research: Global notebook shipments expected to drop almost 7% in 2014
Joanne Chien, DIGITIMES Research, Taipei [Tuesday 29 October 2013]

Global notebook shipments are expected to drop 13% on year in 2013 and decline further by 6.6% in 2014 to reach only 159 million units, as tablets continue to outshine notebooks.

Notebook's selling points for 2014 are expected to remain the same as those in 2013. Although touchscreen notebooks' proportion in total notebook shipments is expected to rise from 8.2% in 2013 to 16.5% in 2014, the growth is still far below vendors' expectation. Vendors will also release more 2-in-1 models in 2014, but due to factors such as concerns over Windows 8.1's user interface, touch panels' high costs and difficulties in reducing overall costs, 2-in-1 devices' proportion (without counting detachable models) in total notebook shipments will account for only less than 2% in 2014.

As for Chromebooks, Digitimes Research expects the devices to have a chance to reach three million units in 2014 and account for 5% of total notebook shipments in 2015. However, the devices' shipment growth will be contributed mostly by demand for replacements for conventional Windows- or Linux-based notebooks.

Digitimes Research estimates that the top-10 brand vendors' ranking in 2014 will stay similar to that of 2013. Hewlett-Packard (HP), Toshiba and Samsung Electronics will turn conservative about their notebook businesses. Apple will see a market share drop due to adjustments in products lines.

Acer and Asustek Computer, which are expected to suffer over 20% on-year shipment drops in 2013, are relying more on entry-level notebook models. Although the two vendors may have difficulties achieving shipment growths in 2014, their market shares are expected to stay flat thanks to orders released by HP, Toshiba and Samsung.

This article is an excerpt from a Digitimes Research Special Report (2014 global notebook demand forecast). Visit our latest Special reports.

2015 global notebook demand forecast

RESEARCH EXTRAS | Nov 28, 11:01

According to Digitimes Research, global notebook shipments will decline by 2.7% in 2014 to 170 million units and shipment totals in 2015 will continue to show a decline. While the business notebook market benefited from the expiration of support by Microsoft...

Wireless broadband developments in Southeast Asia markets

RESEARCH EXTRAS | Nov 12, 10:53

As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%. This Digitimes Research Special Report analyzes the various...

China touch panel industry – 3Q 2014

CHINA TOUCH | Nov 28, 18:54

The third quarter is a traditional boom season for touch panels and therefore China-based touch panel makers saw shipments increase for all major applications.

Taiwan handsets – 3Q 2014

TAIWAN ICT | Nov 20, 10:53

Taiwan's top handset ODM Foxconn Electronics lost a significant amount of feature phone orders from Microsoft Mobile in the third quarter, while the biggest brand vendor HTC also saw a sharp decline in its shipments. But for others in Taiwan's handset sector,...

China smartphone market and industry – 3Q 2014

CHINA SMARTPHONE | Nov 14, 19:21

Looking at smartphone sales in the local China market, under the influence of stagnating sales of international brands, a lack of differentiating features in high-end and high-cost/performance ratio products marketed by China-based makers, and ultra-low-cost...

MSI GTX 900 GAMING series
Trends and forecasts for the China FPD industry, 2014-2017
Greater China touch panel shipment forecast through 2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.