Taipei, Sunday, November 29, 2015 06:02 (GMT+8)
mostly cloudy
Digitimes Research: Global notebook shipments expected to drop almost 7% in 2014
Joanne Chien, DIGITIMES Research, Taipei [Tuesday 29 October 2013]

Global notebook shipments are expected to drop 13% on year in 2013 and decline further by 6.6% in 2014 to reach only 159 million units, as tablets continue to outshine notebooks.

Notebook's selling points for 2014 are expected to remain the same as those in 2013. Although touchscreen notebooks' proportion in total notebook shipments is expected to rise from 8.2% in 2013 to 16.5% in 2014, the growth is still far below vendors' expectation. Vendors will also release more 2-in-1 models in 2014, but due to factors such as concerns over Windows 8.1's user interface, touch panels' high costs and difficulties in reducing overall costs, 2-in-1 devices' proportion (without counting detachable models) in total notebook shipments will account for only less than 2% in 2014.

As for Chromebooks, Digitimes Research expects the devices to have a chance to reach three million units in 2014 and account for 5% of total notebook shipments in 2015. However, the devices' shipment growth will be contributed mostly by demand for replacements for conventional Windows- or Linux-based notebooks.

Digitimes Research estimates that the top-10 brand vendors' ranking in 2014 will stay similar to that of 2013. Hewlett-Packard (HP), Toshiba and Samsung Electronics will turn conservative about their notebook businesses. Apple will see a market share drop due to adjustments in products lines.

Acer and Asustek Computer, which are expected to suffer over 20% on-year shipment drops in 2013, are relying more on entry-level notebook models. Although the two vendors may have difficulties achieving shipment growths in 2014, their market shares are expected to stay flat thanks to orders released by HP, Toshiba and Samsung.

This article is an excerpt from a Digitimes Research Special Report (2014 global notebook demand forecast). Visit our latest Special reports.

China Internet TV and OTT market developments

RESEARCH EXTRAS | Oct 21, 16:00

China's Tri-network Integration Policy has eased restrictions on the broadcasting and telecom industries in China and allowed them to offer each other's services. This has brought new competitive challenges to the local video market, especially its Internet video/TV...

The Big Fund - China's next step to becoming a global semiconductor leader

RESEARCH EXTRAS | Sep 16, 17:49

China has been solidifying its semiconductor industry policy objectives through the release of the "National IC Industry Development Guidelines" in June 2014 and "Made in China 2025" in June 2015, with one key financial support program being the National IC Industry...

Global tablet market – 3Q 2015

GLOBAL TABLET | Nov 19, 18:44

Global tablet shipments reached only 50.64 million units in the third quarter, up 9% from the second quarter, but still down sharply by 18% on year.

China smartphone market and industry – 3Q 2015

CHINA SMARTPHONE | Nov 13, 15:36

In September, Digitimes Research surveyed China's smartphone supply chain. After analyzing the industry as well as relative market data, it found that in the third quarter, there were 59.8 million new 3G/4G users in China, which is higher than the average growth...

Taiwan LCD TVs - 3Q 2015


Taiwan-based makers saw significant shipment growths in the third quarter of 2015, as clients in Europe and North America prepared for the year-end shopping season.

Intel strategies in the mobile device market
Wireless broadband developments in Southeast Asia markets
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.