Taipei, Wednesday, September 2, 2015 06:21 (GMT+8)
mostly cloudy
Taipei
25°C
Digitimes Research: Global notebook shipments expected to drop almost 7% in 2014
Joanne Chien, DIGITIMES Research, Taipei [Tuesday 29 October 2013]

Global notebook shipments are expected to drop 13% on year in 2013 and decline further by 6.6% in 2014 to reach only 159 million units, as tablets continue to outshine notebooks.

Notebook's selling points for 2014 are expected to remain the same as those in 2013. Although touchscreen notebooks' proportion in total notebook shipments is expected to rise from 8.2% in 2013 to 16.5% in 2014, the growth is still far below vendors' expectation. Vendors will also release more 2-in-1 models in 2014, but due to factors such as concerns over Windows 8.1's user interface, touch panels' high costs and difficulties in reducing overall costs, 2-in-1 devices' proportion (without counting detachable models) in total notebook shipments will account for only less than 2% in 2014.

As for Chromebooks, Digitimes Research expects the devices to have a chance to reach three million units in 2014 and account for 5% of total notebook shipments in 2015. However, the devices' shipment growth will be contributed mostly by demand for replacements for conventional Windows- or Linux-based notebooks.

Digitimes Research estimates that the top-10 brand vendors' ranking in 2014 will stay similar to that of 2013. Hewlett-Packard (HP), Toshiba and Samsung Electronics will turn conservative about their notebook businesses. Apple will see a market share drop due to adjustments in products lines.

Acer and Asustek Computer, which are expected to suffer over 20% on-year shipment drops in 2013, are relying more on entry-level notebook models. Although the two vendors may have difficulties achieving shipment growths in 2014, their market shares are expected to stay flat thanks to orders released by HP, Toshiba and Samsung.

This article is an excerpt from a Digitimes Research Special Report (2014 global notebook demand forecast). Visit our latest Special reports.

Realtime news
  • ASE reiterates its acquisition bid for financial investment, industry integration

    Before Going to Press | 7h 38min ago

  • Inventory adjustments in semi industry comes to an end, say TSMC executive

    Before Going to Press | 7h 39min ago

  • Taiwan market: Production value of Taiwan PCB industry to edge up marginally in 2015

    Before Going to Press | 8h 55min ago

  • SEMICOM Taiwan 2015: Inotera, Applied Materials, HMI positive about semi industry outlook

    Before Going to Press | 8h 56min ago

  • Solartech Energy sees increased August revenues

    Before Going to Press | 8h 56min ago

  • Vendors focus mostly on high-end technologies at Touch Taiwan

    Before Going to Press | 8h 57min ago

  • III sets up IoT intelligent commerce SIG to promote smart e-commerce in Taiwan

    Before Going to Press | 8h 58min ago

  • Taiwan market: Smartphone sales to remain weak in 3Q15

    Before Going to Press | 8h 59min ago

  • Semi firms to highlight latest technologies, products at SEMICOM Taiwan 2015

    Before Going to Press | 8h 59min ago

  • China market: Asustek to launch Vivo Stick

    Before Going to Press | 8h 59min ago

  • Apple receiving G/G samples for iPhone released in 2016

    Before Going to Press | 9h ago

  • Taiwan market: Yuanta Securities offers Apple Watch-based mobile securities purchasing services

    Before Going to Press | 9h 1min ago

  • Taichung City plans to develop Productivity 4.0 base

    Before Going to Press | 9h 2min ago

  • HTC suspends production at Shanghai factory, say reports

    Before Going to Press | 9h 3min ago

  • VMware announces Photon Platform

    Before Going to Press | 9h 4min ago

Pause
 | 
View more

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Developments in the UV LED industry

RESEARCH EXTRAS | Jul 16, 18:28

As white LED applications are becoming more widely accepted and common in the market and China makers push more price-competitive solutions, the 2015 global high-brightness LED output value is expected to only grow 7.5% on year. It is not surprising that in a...

Taiwan LCD TVs – 2Q 2015

TAIWAN DISPLAY SYSTEM | Aug 21, 14:47

Taiwan-based LCD TV makers are seeing improving shipments. Among them, Foxconn Electronics (Hon Hai Precision Industry) will have the strongest shipment growth in the second half due to procurement orders from Mexico.

Global tablet market – 2Q 2015

GLOBAL TABLET | Aug 21, 12:11

Digitimes Research saw global tablet shipments fall to 45.76 million units in second-quarter 2015, showing a 10% decrease on quarter and representing more than a 15% decrease on year.

China smartphone market and industry – 2Q 2015

CHINA SMARTPHONE | Aug 18, 15:33

Smartphone sales in China no longer show any significant momentum for growth as the fast maturing market now increasingly relies on replacement demand from existing users.

High-brightness LED market trends and forecast, 2015
Taiwan server shipment forecast and industry analysis, 2015
2015 global notebook demand forecast
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.