Taipei, Thursday, October 8, 2015 05:06 (GMT+8)
mostly cloudy
Digitimes Research: White-box tablet shipments to reach 25 million in 3Q13
Anthony Chen, DIGITIMES Research, Taipei [Monday 11 November 2013]

China white-box tablet shipments reached about 25 million units in the third quarter of 2013, up 56.3% sequentially and 40.4% on year thanks to strong overseas shipments, which accounted for 80% of the total volume. Among white-box tablet shipments, 7-inch models accounted for the largest share, while 8-inch models, which were originally expected to become new star products, were unable to do so because of high costs from the bezel design and limited supply of 8-inch panels.

Although white-box tablets are expected to see extraordinary growth in 2013, they are also expected to face more obstacles and challenges in the future. First, they will see strong price competition from large brand vendors, which will offer Android-based products at price levels similar to those of white-box models. Second, the tablet market will gradually reach saturation and should no longer see demand as strong as before.

Third, white-box tablet costs have already hit the bottom margin, causing related assembly service providers and component suppliers to see limited profits. Several unhealthy players were already been eliminated from the market at the end of the second quarter, while the remaining players will need to rely on pumping up their shipments to support their profitability. However, such a strategy is unlikely to sustain for long, Digitimes Research noted.

Digitimes Research also found that white-box tablets in Europe or North America are mostly used as gifts in product promotions or bundling deals and therefore specifications are not as high as those of regular tablets. As for emerging markets such as Eastern Europe, Southeast Asia and Latin America, most consumers are buying white-box tablets with a single-core processor, because of limited purchasing power.

As for application processors (APs), 70% of white-box tablets with phone functions adopted solutions from MediaTek in the third quarter, replacing the solutions from China-based Allwinner, the original favorite. Digitimes Research estimates that the proportion of white-box Wi-Fi-only tablets using MediaTek's solution will also increase dramatically starting the fourth quarter, further impacting China-based Allwinner and Rockchip's AP shipments. In addition to low prices, China-based AP suppliers will also need to consider how to create additional value for their APs to survive the competition.

Realtime news
  • Yageo, Chilisin report increased September revenues

    Bits + chips - Stockwatch | 6h 48min ago

  • Taiwan LCD driver IC firms look to post more than 10% revenue decreases in 4Q15

    Bits + chips | 6h 49min ago

  • Macronix, Winbond post flat September revenues

    Bits + chips - Stockwatch | 6h 50min ago

  • KYEC posts record 3Q15 revenues

    Bits + chips | 6h 51min ago

  • Inventec enjoys revenue growth in September

    IT + CE | 6h 52min ago

  • Headset maker Merry sees revenues up in September

    Mobile + telecom - Stockwatch | 8h 26min ago

  • Yen Sun to take cautious approach about Volkswagen emissions scandal

    Before Going to Press | 7h 4min ago

  • Compal to establish healthcare business unit in 2016

    Before Going to Press | 7h 6min ago

  • PCB maker Compeq sees revenues reach new high in September

    Before Going to Press | 7h 7min ago

  • Taiwan makers show revenue declines for 3Q15

    Before Going to Press | 7h 7min ago

  • Fingerprint sensors set to see growing adoption among Android phones

    Before Going to Press | 7h 7min ago

  • Holtek showcases 32-bit MCUs for IoT

    Before Going to Press | 7h 8min ago

  • Maanshan Electronics Expo to open on October 30

    Before Going to Press | 7h 8min ago

  • Microsoft Surface Book may bring more pressure to notebook vendors

    Before Going to Press | 8h 43min ago

  • Microsoft launches 3 Windows 10 smartphones

    Before Going to Press | 8h 44min ago

  • Taiwan market: HTC unveils mid-range Desire 728 dual-SIM

    Before Going to Press | 8h 45min ago

  • Tianma to be main supplier of panels for new Asustek notebooks

    Before Going to Press | 9h 1min ago

  • AUO announces management adjustments

    Before Going to Press | 9h 2min ago

  • GLT reports record-high revenues for 3Q15

    Before Going to Press | 9h 26min ago

  • Taiwan sees decreased September export value, says MOF

    Before Going to Press | 9h 34min ago

  • Digitimes Research: Nichia tops LED packaging firms in 1H15 revenues

    Before Going to Press | 9h 35min ago

  • Yageo, Chilisin report increased September revenues

    Before Going to Press | 9h 35min ago

  • Macronix, Winbond post flat September revenues

    Before Going to Press | 9h 36min ago

View more

The Big Fund - China's next step to becoming a global semiconductor leader

RESEARCH EXTRAS | Sep 16, 17:49

China has been solidifying its semiconductor industry policy objectives through the release of the "National IC Industry Development Guidelines" in June 2014 and "Made in China 2025" in June 2015, with one key financial support program being the National IC Industry...

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Taiwan LCD TVs – 2Q 2015


Taiwan-based LCD TV makers are seeing improving shipments. Among them, Foxconn Electronics (Hon Hai Precision Industry) will have the strongest shipment growth in the second half due to procurement orders from Mexico.

Global tablet market – 2Q 2015

GLOBAL TABLET | Aug 21, 12:11

Digitimes Research saw global tablet shipments fall to 45.76 million units in second-quarter 2015, showing a 10% decrease on quarter and representing more than a 15% decrease on year.

China smartphone market and industry – 2Q 2015

CHINA SMARTPHONE | Aug 18, 15:33

Smartphone sales in China no longer show any significant momentum for growth as the fast maturing market now increasingly relies on replacement demand from existing users.

The Big Fund
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.