Taipei, Friday, December 15, 2017 08:45 (GMT+8)
mostly cloudy
Taipei
19°C
Digitimes Research: Japan PC market sees increased sales value, but volumes down
Hana Hu, DIGITIMES Research, Taipei [Wednesday 25 December 2013]

Japan's PC market saw its sales value in October 2013 rise 4.4% on year despite an on-year drop in sales volume. Notebook sales have also seen increased value, but declining volumes since March 2012 due to the increased number of high-end notebook models on the market such as those equipped with touch panels, which have boosted Japan's overall PC pricing and helped ASP return to the level in 2010 at JPY70,000 (US$670).

Because Japan's PC market is already in a state of saturation, local consumers now wait longer to replace their products, while older-generation models are enjoying better demand in the country than new models due to limited specification differences. In October, ultrabooks only accounted for 6.9% of Japan's total notebook sales, down significantly from 11.7% half a year ago due to Intel shifting its focus to tablet products, Digitimes Research's figures showed.

As Microsoft is set to end support for Windows XP in April 2014, Japan-based brand vendors are aggressively pushing new PC models, hoping to catch the replacement trend. Some key specifications that the vendors are promoting are Windows 8.1, Intel Haswell processors, high-resolution displays, and touchscreen/convertible designs.

Tablet and desktops are expected to become the main sales drivers for Japan-based vendors at the end of 2013, while Japan's enterprise market is also expected to benefit from the replacement trend brought about by Windows XP. However, PC demand in Japan is likely to turn weak again in 2014.

Realtime news
  • China tech giants forming alliances to tap immense AIoT opportunities

    IT + CE | Dec 14, 16:56

  • EZconn optimistic about light communication demand in 2018

    Before Going to Press | 10h 4min ago

  • Merck to work with GemTech for smart windows

    Before Going to Press | 10h 11min ago

  • Niching expects strong 2018

    Before Going to Press | 10h 37min ago

  • ASE, SPIL push back stock exchange process until October 31, 2018

    Before Going to Press | 10h 43min ago

  • Huawei, Oppo, Vivo cut smartphone orders by over 10%, say sources

    Before Going to Press | 10h 53min ago

  • China market: HTC enjoys strong Vive Focus pre-order

    Before Going to Press | 10h 54min ago

  • FET demonstrates new 5G base station with Ericsson

    Before Going to Press | 11h 5min ago

  • MediaTek health management chip to be used in smartphones and wearables in 2018

    Before Going to Press | 11h 5min ago

Pause
 | 
View more
UMC
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Taiwan server shipment forecast and industry analysis, 2017

    Digitimes Research estimates that revenues from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors reached NT$555.8 billion in 2016 and the amount is estimated to grow 5.9% on year in 2017.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.