Taipei, Thursday, May 28, 2015 08:12 (GMT+8)
mostly cloudy
Taipei
27°C
Digitimes Research: Japan PC market sees increased sales value, but volumes down
Hana Hu, DIGITIMES Research, Taipei [Wednesday 25 December 2013]

Japan's PC market saw its sales value in October 2013 rise 4.4% on year despite an on-year drop in sales volume. Notebook sales have also seen increased value, but declining volumes since March 2012 due to the increased number of high-end notebook models on the market such as those equipped with touch panels, which have boosted Japan's overall PC pricing and helped ASP return to the level in 2010 at JPY70,000 (US$670).

Because Japan's PC market is already in a state of saturation, local consumers now wait longer to replace their products, while older-generation models are enjoying better demand in the country than new models due to limited specification differences. In October, ultrabooks only accounted for 6.9% of Japan's total notebook sales, down significantly from 11.7% half a year ago due to Intel shifting its focus to tablet products, Digitimes Research's figures showed.

As Microsoft is set to end support for Windows XP in April 2014, Japan-based brand vendors are aggressively pushing new PC models, hoping to catch the replacement trend. Some key specifications that the vendors are promoting are Windows 8.1, Intel Haswell processors, high-resolution displays, and touchscreen/convertible designs.

Tablet and desktops are expected to become the main sales drivers for Japan-based vendors at the end of 2013, while Japan's enterprise market is also expected to benefit from the replacement trend brought about by Windows XP. However, PC demand in Japan is likely to turn weak again in 2014.

Realtime news
  • TSMC to beat Samsung in 10nm race

    Bits + chips | 10h 9min ago

  • Google BrandLab to set up branch office in Singapore in 2H16

    IT + CE - Newswatch | 10h 10min ago

  • Seagate names new head for Taiwan office

    IT + CE - Newswatch | 10h 11min ago

  • MediaTek to expand workforce in 2015

    Bits + chips | 11h 50min ago

  • UMC holds technology forum in Japan

    Bits + chips | 12h 9min ago

  • Sharp to launch smartphones in Indonesia, says report

    Mobile + telecom | 12h 11min ago

  • Semi-equipment component maker Calitech applies for OTC listing

    Before Going to Press | 10h 19min ago

  • Sony launches flagship Xperia Z3+ smartphone

    Before Going to Press | 10h 20min ago

  • Panasonic to add BLU production lines at plants in Mexico and Brazil

    Before Going to Press | 10h 21min ago

  • HTC to block media from attending shareholders meeting

    Before Going to Press | 10h 22min ago

  • Taiwan becomes major revenue contributor to Google

    Before Going to Press | 10h 24min ago

  • GIS expects 2Q15 revenues to fall 15-20% sequentially

    Before Going to Press | May 27, 19:49

  • CSOT starts producing 55-inch Full HD TV panels at 2nd 8.5G factory

    Before Going to Press | May 27, 19:46

  • LCD monitor panel prices in May fall sequentially, says WitsView

    Before Going to Press | May 27, 19:44

  • GIS to list on TSE

    Before Going to Press | May 27, 19:38

  • Solar cell maker TSEC to be listed on TSE in 3Q15

    Before Going to Press | May 27, 19:37

Pause
 | 
View more
Taiwan server shipment forecast and industry analysis, 2015
2015 China smartphone panel trend forecast
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.