Taipei, Thursday, October 2, 2014 08:40 (GMT+8)
partly cloudy
Taipei
26°C
Digitimes Research: Japan PC market sees increased sales value, but volumes down
Hana Hu, DIGITIMES Research, Taipei [Wednesday 25 December 2013]

Japan's PC market saw its sales value in October 2013 rise 4.4% on year despite an on-year drop in sales volume. Notebook sales have also seen increased value, but declining volumes since March 2012 due to the increased number of high-end notebook models on the market such as those equipped with touch panels, which have boosted Japan's overall PC pricing and helped ASP return to the level in 2010 at JPY70,000 (US$670).

Because Japan's PC market is already in a state of saturation, local consumers now wait longer to replace their products, while older-generation models are enjoying better demand in the country than new models due to limited specification differences. In October, ultrabooks only accounted for 6.9% of Japan's total notebook sales, down significantly from 11.7% half a year ago due to Intel shifting its focus to tablet products, Digitimes Research's figures showed.

As Microsoft is set to end support for Windows XP in April 2014, Japan-based brand vendors are aggressively pushing new PC models, hoping to catch the replacement trend. Some key specifications that the vendors are promoting are Windows 8.1, Intel Haswell processors, high-resolution displays, and touchscreen/convertible designs.

Tablet and desktops are expected to become the main sales drivers for Japan-based vendors at the end of 2013, while Japan's enterprise market is also expected to benefit from the replacement trend brought about by Windows XP. However, PC demand in Japan is likely to turn weak again in 2014.

Realtime news
  • Percentage of 5.5-inch smartphone panels shipped to China increasing

    Displays | 10h ago

  • Touch panel makers see shipments for thin-film touch panels increase

    Displays | 11h 50min ago

  • Mobile payment company Alliance Digital Tech to come online by year-end 2014

    Before Going to Press | 10h 12min ago

  • Leadtek unveils wearable device for healthcare

    Before Going to Press | 10h 12min ago

  • BLU makers Forhouse, BriView complete merger

    Before Going to Press | 11h 9min ago

  • Japan Patent Office to cut examination process to 5 months

    Before Going to Press | 11h 10min ago

  • Digitimes Research: Spotify to affect Japan Internet music service industry

    Before Going to Press | 11h 18min ago

  • iPhone 6 Plus to account for 60% of total iPhone 6 device shipments

    Before Going to Press | 11h 19min ago

  • Digitimes Research: ARM Mali to become mainstream GPU architecture for China APs in 2H14

    Before Going to Press | 11h 34min ago

  • Quanta Changshu plants preparing for Apple Watch mass production

    Before Going to Press | 12h 6min ago

  • Leadframe maker Jih Lin to post EPS of NT$3 in 2014

    Before Going to Press | 12h 16min ago

  • New Wintel platforms may impact 4Q14 PC demand

    Before Going to Press | 12h 22min ago

  • ARM to set up IoT business unit

    Before Going to Press | 12h 23min ago

  • Taiwan market: Chunghwa Telecom to launch NFC mobile payment services

    Before Going to Press | Oct 1, 19:59

  • Windows 10 expected to have limited effect on boosting notebook demand

    Before Going to Press | Oct 1, 19:55

  • Samsung to host Tizen developer conference in China

    Before Going to Press | Oct 1, 19:51

Pause
 | 
View more
MSI X99S GAMING 9 AC
DIGITIMES Research Tracker Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.