Taipei, Tuesday, September 1, 2015 13:57 (GMT+8)
mostly cloudy
Taipei
31°C
Digitimes Research: Japan PC market sees increased sales value, but volumes down
Hana Hu, DIGITIMES Research, Taipei [Wednesday 25 December 2013]

Japan's PC market saw its sales value in October 2013 rise 4.4% on year despite an on-year drop in sales volume. Notebook sales have also seen increased value, but declining volumes since March 2012 due to the increased number of high-end notebook models on the market such as those equipped with touch panels, which have boosted Japan's overall PC pricing and helped ASP return to the level in 2010 at JPY70,000 (US$670).

Because Japan's PC market is already in a state of saturation, local consumers now wait longer to replace their products, while older-generation models are enjoying better demand in the country than new models due to limited specification differences. In October, ultrabooks only accounted for 6.9% of Japan's total notebook sales, down significantly from 11.7% half a year ago due to Intel shifting its focus to tablet products, Digitimes Research's figures showed.

As Microsoft is set to end support for Windows XP in April 2014, Japan-based brand vendors are aggressively pushing new PC models, hoping to catch the replacement trend. Some key specifications that the vendors are promoting are Windows 8.1, Intel Haswell processors, high-resolution displays, and touchscreen/convertible designs.

Tablet and desktops are expected to become the main sales drivers for Japan-based vendors at the end of 2013, while Japan's enterprise market is also expected to benefit from the replacement trend brought about by Windows XP. However, PC demand in Japan is likely to turn weak again in 2014.

Realtime news
  • Digitimes Research: Osram expected to keep leading status in automotive lighting

    Before Going to Press | Aug 31, 21:43

  • 2014 Nobel physics laureate Shuji Nakamura to make speech in Taiwan

    Before Going to Press | Aug 31, 21:42

  • SPIL looks to effective results of SiP packaging development with Foxconn

    Before Going to Press | Aug 31, 21:42

  • LG looking into 9.7G facilities, say reports

    Before Going to Press | Aug 31, 21:41

  • Taiwan PCB makers seeing growing threat from China competitors

    Before Going to Press | Aug 31, 21:39

  • HTC to lay off 600 employees working in northern Taiwan

    Before Going to Press | Aug 31, 21:38

  • TSMC plan to set up own-use power plant may not be feasible, says Taipower chairman

    Before Going to Press | Aug 31, 21:37

  • Digitimes Research: More advanced IC manufacturing process to take root in China

    Before Going to Press | Aug 31, 21:35

  • Xiaomi said to release notebook in 2016 with help from Inventec and Foxconn

    Before Going to Press | Aug 31, 21:34

  • South Korea market: SK Telecom to launch smartphone produced by FIH Mobile

    Before Going to Press | Aug 31, 21:34

  • Taiwan being used to circumvent China anti-dumping, anti-subsidization tariffs

    Before Going to Press | Aug 31, 21:32

  • Sony Mobile Taiwan looking to acquire a 20% market share with new wearables

    Before Going to Press | Aug 31, 21:30

Pause
 | 
View more
Kromax
Trends and forecasts for the China FPD industry, 2014-2017
Demand and supply trends in the global sapphire industry, 2014-2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.