Taipei, Thursday, July 31, 2014 11:39 (GMT+8)
mostly cloudy
Taipei
29°C
Windows tablets gaining traction in Japan
Hana Hu, DIGITIMES Research, Taipei [Tuesday 15 April 2014]

Sales of Windows-based tablets in Japan have been rising as vendors have been aggressively releasing Windows 8.1-based 8-inch models since October 2013. In February 2014, 15.7% of Japan's tablet sales were contributed by Windows-based models, up significantly from a year ago and also larger than the Windows tablet's share of 2% in the worldwide tablet market, according to figures from Japan-based BCN.

With Windows tablets gaining market share, Japan's tablet market is expected to see a more balanced development, but competition between iOS, Android and Windows will remain keen in 2014, Digitimes Research believes.

In 2013, Apple still dominated Japan's tablet market, followed by Asustek Computer (Android). Microsoft, Amazon and Sony were the third to fifth largest vendors. While Amazon and Sony have been in Japan's tablet market for a while, Microsoft's surge to the third position shows that demand for its Surface tablets have been rising strong in Japan.

Microsoft's second-generation Surface tablets are enjoying strong sales in Japan, but four out of its nine versions (two for the consumer market and two for the enterprise market) have been suffering from shortages in the country due to the software giant's misjudgment on related demand.

The shortages also caused Microsoft to miss out on business opportunities from Japan's year-end shopping season in 2013.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • AUO expects 5-8% growth in 3Q14 small- to medium-size panel shipments

    Displays | 1min ago

  • UMC looks to 1-5% wafer shipment growth in 3Q14

    Bits + chips | 28min ago

  • Intel to see difficulties shipping 40 million tablet CPUs in 2014

    IT + CE | 31min ago

  • Chinese vendors outpace market as 2Q14 smartphone shipments grow 23.1% on year, says IDC

    Mobile + telecom | 52min ago

  • Digitimes Research: China sees increased smartphone AP shipments in 2Q14

    Bits + chips | Jul 30, 22:04

  • Taiwan market: FET aims at 95% 4G coverage at end of 2014

    Mobile + telecom | Jul 30, 22:02

  • ASE posts EPS of NT$0.64 for 2Q14

    Bits + chips | Jul 30, 21:57

  • China polysilicon maker LDK Solar to resume production

    Before Going to Press | Jul 30, 21:33

  • Digitimes Research: Taiwan ships 351 million small-to-medium-size panels in 2Q14

    Before Going to Press | Jul 30, 21:32

  • Digitimes Research: Xiaomi continues to rank as number one smartphone vendor in China in 2Q14

    Before Going to Press | Jul 30, 21:31

  • InFocus looking to become top-3 smartphone vendor in Taiwan

    Before Going to Press | Jul 30, 20:41

  • ASE to ramp up SiP packaging revenues in 2014

    Before Going to Press | Jul 30, 20:36

  • Vendors cutting notebook shipments to Latin America

    Before Going to Press | Jul 30, 20:34

  • Innolux to decrease reliance on China market

    Before Going to Press | Jul 30, 20:08

  • Wah Lee 3Q14 revenues to move higher

    Before Going to Press | Jul 30, 20:07

  • Growth in global panel demand to exceed growth in supply, says AUO

    Before Going to Press | Jul 30, 20:07

  • AUO expects 3Q14 small- to medium-size panel shipments to rise 5-8% sequentially

    Before Going to Press | Jul 30, 20:05

  • MediaTek 3Q14 revenues to grow 6-11% on quarter

    Before Going to Press | Jul 30, 20:04

  • Taiwan market: Everlight Electronics expected to ship 2.6 million LED light bulbs in 2014

    Before Going to Press | Jul 30, 20:03

  • AUO 2Q14 net profit hits 4-year high

    Before Going to Press | Jul 30, 20:02

  • China market: LCD TV sales in 1H14 down on year, says China Market Monitor

    Before Going to Press | Jul 30, 20:01

Pause
 | 
View more
MSI Global N750Ti TF 2GD5/OC
Greater China touch panel shipment forecast through 2015
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.