Micron has said its Strategic Customer Agreement (SCA) long-term supply deals with 16 key strategic customers include seven automotive customers — among them Qualcomm, Visteon, and Harman, all key suppliers supporting the automotive ecosystem — reinforcing its push into the auto supply chain. The memory maker said the agreements also cover CSPs and AI infrastructure players.
AI giants are soaking up memory chips with vast capital, tightening supply for other industries and raising costs worldwide. The pressure is rippling from consumer electronics to cars, prompting automakers to hedge supply risks, absorb higher costs, and rethink procurement strategies as chip prices remain elevated.
Volkswagen, the world's second-largest automaker, has expanded production cuts and layoffs, drawing scrutiny to the pressures facing Europe's auto industry.
