There are many factors that should be taken into consideration when doing market research. To better assess supply chain changes, let's first draw a 3x3 grid that offers a clear framework on all key information. Across the diagonal of the grid, we put the fundamental factors that will affect the ICT industry's integrity and influence. Then, we put supply-side factors on the upper left part of the grid and demand-side factors on the lower right. This will help us gain a grasp of key information when searching through a massive database.
My latest book, Disconnected ICT Supply Chains: New Power Plays Unfolding offers readers this 3x3 grid as a quick reference and framework to understanding the ecosystem, markets and crucial factors.
