Bahwan CyberTek (BCT), a leading provider of digital transformation services, was established in 1999 with a simple, yet profound purpose - to prove that companies from the fringes of the world economy can become global players. 25 years later, BCT has more than 4,000 associates serving clients across 20 countries and is actively expanding in Taiwan.
In an exclusive interview with DIGITIMES Asia, Mr. Dharanendra Murthy (Dan), VP – Business, Southeast Asia, Bahwan CyberTek shares insights into the company's plan for Taiwan and the evolving role of technology in shaping the business landscape of the future.
Q: Congratulations on your 25th anniversary! Can you tell us a bit about Bahwan CyberTek, your offerings, and how you've stayed relevant for 25 years?
A: Thank you! It is indeed a proud moment for all of us. The purpose behind Bahwan CyberTek (BCT) was simple, yet ambitious - to prove that companies from the fringes of the world economy can become global players. Today, 25 years later, BCT has over 4,000 associates working across 20 countries, serving over 2,000 customers, including Fortune 500 companies.
What's helped us stay relevant and cut through the clutter is our unique combination of IP + Services + outcome-based business models. Equipped with deep-domain expertise in BFSI, Oil and Gas, Retail, Energy, and Telecom sectors, we've helped clients navigate complex digital transformation journeys with ease and helped them convert abstract goals into tangible results.
We lean on our IP expertise to help clients punch above their weight. Our award-winning products retina360, rt360, dropthought, FuelTrans, and CueTrans have helped brands enhance customer experience, improve operational efficiencies, and overall business performance. Built on a solid foundation of AI, IoT, and predictive analytics, our products not only help enterprises keep up with the pace of transformation but also stay ahead of the curve.
At BCT, we view talent as our intellectual wealth. Our knowledge capital, founded on mutual respect and trust, is a significant factor that sets us apart from our competitors. Our employees are the driving force behind our success and the core of our business decisions. This culture of belonging has been a major driver of our growth for 25 years.
Q: What brings you to Computex this year? Can you highlight some of the flagship products and services that you are showcasing at Computex?
A: Computex 2024 and its theme "Connecting AI" promises to be exciting, and we're all set to see AI in action. From software to hardware, from advanced AI to intelligent cyber security, the event gives us a sneak peek into the future of AI and how enterprises leverage AI to revolutionize operations, turbocharge innovation, and ultimately create better customer experiences.
For BCT, the event brings us closer to clients in this region and allows us to demonstrate how our products, services, and solutions can deliver value. We will be showcasing retina360 and DropThought and sharing insights about our latest global projects for clients.
About our products, retina360 is an award-winning, USPTO-patented advanced predictive analytics platform, that leverages AI, ML, and predictive analytics, to offer real-time insights for decision-makers. retina360 has been proven to significantly reduce asset downtime and was awarded the Best R&D and Product Development award by the Federation of Indian Chambers of Commerce & Industry (FICCI) Tamil Nadu State Council.
The other product we will showcase is DropThought, an innovative experience measurement platform. DropThought is designed to empower businesses and organizations with actionable customer feedback. Utilizing analytics and AI, DropThought gathers insights through surveys, touchpoints, and Voice of the Customer (VoC) programs. Businesses have been using DropThought to enhance customer experience.
Q: As a Middle East company with operations in India and the US, what brought you to Taiwan?
A: Taiwan is not just at the center of the fourth industrial revolution but actively shaping the future of Industry 4.0. A high level of internet adoption, a talent pool with deep knowledge of advanced digital technologies, and strong government intent to position Taiwan as the AI capital of the world make it the destination of choice for us.
Enterprises in Taiwan are not simply keeping up with the pace of transformation but are also looking at ways to stay ahead of it. We believe our products and services can perfectly complement this appetite for rapid growth. With 25 years of digital transformation experience across verticals, deep-domain expertise, and knowledge of the APAC market, we can help these enterprises take the digital leap, deliver enhanced customer experiences, and contribute to overall economic development.
Additionally, our shared commitment to sustainable development with maximum impact makes it an ideal match.
Q: Can you tell us about your journey so far in Taiwan? What has contributed to your success in the region?
A: Several factors drive our success in the regions. First, it is our deep understanding of customer needs and challenges. Second, being the right-size growth partner helps us scale and pivot swiftly as per customer needs, making us the ideal growth partner.
Our local team consists of highly skilled professionals with deep domain expertise who have worked on international projects, consistently maintaining a high-quality standard. Taiwan is recognized as a Center of Excellence for digital apps, and we have extensive experience in developing mobile applications, web applications, cloud solutions, and emerging technologies such as AI and AR/VR.
We have strong relationships with local clients and partners, allowing us to understand the unique needs and challenges businesses in Taiwan face. This enables us to offer tailored solutions that drive significant value and transformation.
Q: Bahwan CyberTek has formed various strategic partnerships over the years. Can you discuss the importance of these partnerships and any recent collaborations you're particularly excited about?
A: Collaboration is a core value at BCT that has strengthened our global market presence. Customer-centric enterprises, especially in the age of AI, need strategic transformation allies to usher in the latest technological advances. Our long-term successful collaborations with partners like TIBCO, Oracle, and IBM and more recently our strategic partnership with Temenos have reinforced that speed, agility and efficiency can be achieved more quickly when we work with mutually driven partners.
Q: What are your plans for further expansion in this region?
A: Taiwan is at the heart of our global strategy, and we plan to expand our team here. We have successful cases internationally, and our expertise in industries such as BFSI, Oil and Gas, Retail, Energy, and Manufacturing can help local businesses achieve significant digital transformation and operational efficiency. Taiwan is an IT powerhouse with excellent hardware, software, and integration capabilities. We aim to find partners in Taiwan to collaborate and expand into markets in South Asia, the Middle East, North America, and other regions.
Q: As an IP-focused company, what are your plans for products on emerging tech (AI, IoT, ML)
A: Today, every business is a technology business. B2B or B2C, brands are obsessed with customer experience in a post-pandemic hyper-competitive market, and rightly so! Emerging technologies are making operations smarter, and digital transformation is helping brands extract maximum value from these technologies.
BCT is better positioned than ever to lead in this technology-first crowded market. Our innate focus on IP, innovation, and talent is already a differentiator. Huge market acceptance for our products and continued patronage for our future-fit services are opening new revenue opportunities and strengthening our existing partnerships.
Our focus on IP is based on a simple architectural concept - to sense; to analyze; to predict; and the capacity to drive business decisions. Our products, across verticals, are designed with this foundation and they continue to gain market share year on year.
We continue to evolve and meet market needs. Recently, we launched midas360 (Metrorail Intelligent Decision Analytics System), in India. midas360 is a cutting-edge platform developed by BCT and employs advanced data analytics and IoT predictive technologies to revolutionize how metro networks operate in cities. We also launched radar360, our advanced SaaS platform designed to enhance Employee Benefit Plan (EBP) audits.
Q: Finally, is there anything you would like to say to your clients and partners as a celebration of your 25th anniversary?
A: First and foremost, I want to express my heartfelt gratitude to our clients and partners for their unwavering support and trust in our capabilities. It is their belief in us that has fuelled our growth and success.
I also want to acknowledge the incredible dedication and hard work of our employees, whose passion and commitment have been instrumental in shaping our journey. Together, we will continue to create innovative solutions, surpass expectations, and build a brighter future for Bahwan CyberTek, here in Taiwan, and across the globe.
Dharanendra Murthy, VP - Business (Southeast Asia), Bahwan CyberTek
