In the rapidly changing business world, data-driven strategies have become crucial to how companies can increase revenue. Digital marketing tools that play an instrumental role in data-driven strategies are also rapidly evolving.
AccuHit, committed to MarTech solutions, offers three MarTech platforms including AccuNIX, AccuCDP, and Accu3DM. It has recently introduced AccuFLOW.ai, developed on the foundation of its AI strength. According to AccuHit's associate technical director Bing-Jin Lin, featuring no-code AI, AccuFLOW.ai provides tools that enable companies to build their own generative AI platforms for a diversity of use scenarios with no need for specific expertise.
Developing AI-enabled MarTech innovations, AccuHit provides three major platforms
According to Lin, AI is making giant strides and the launch of ChatGPT at year-end 2022 has spurred a wave of generative AI developments. This has profoundly impacted MarTech.
The business world is now paying attention to how to incorporate generative AI into their marketing strategies to thereby make their marketing channels and models more intelligent and boost overall productivity and performance. Moreover, businesses have been making efforts to slash the costs of developing applications in recent years. This has also been driving them to increasingly adopt AI.
AccuHit has developed three core products to meet MarTech's demand. AccuCDP is a multi-channel customer data platform that collects and consolidates data from various sources. It processes both structured and non-structured data and thereby tracks each user's interactions across different channels to provide companies with complete insights into the traces of users' activities, therefore enabling companies to create highly personalized user experiences.
Accu3DM is a data-driven decision engine combining a URL-shortening tool and AI-based analysis. Not only does Accu3DM quickly generate and manage short URLs, but it also uses short URLs for in-depth analysis of user behavior. Its target URL management model integrates multiple short URL data generated by a batch of target web pages to provide companies with a global view of marketing effect analysis.
AccuNIX is an all-encompassing conversational commerce platform featuring chatbot support on multiple social media networks and seamless integration with CRM systems to boost management efficiency. It also provides a wealth of marketing tools that effectively increase user engagement and brand stickiness. Companies can also use their data analysis capability and labeling system to precisely divide customers into target groups and create highly personalized marketing campaigns.
AccuHit's latest AI solution AccuFLOW.ai. Credit: AccuHit
Leveraging generative AI to raise MarTech application performance
In early 2023, AccuHit formed a dedicated AI team that developed AccuFLOW.ai, following its three core MarTech platforms. Lin pointed out that AccuFLOW.ai focuses on generative AI applications and works with AccuNIX and AccuCDP to bring greater benefits. It empowers AccuNIX for marketing through social media networks. AccuCDP collects and analyzes user data from various channels and conducts user profiling. AccuFLOW.ai then uses the user profile data from AccuCDP to generate customized marketing content.
AccuFLOW.ai supports a diversity of corporate use scenarios. For example, customer service departments can use AccuFLOW.ai to build an AI chatbot that responds to product inquiries and redirects customers to human agents when appropriate. It can also help backend support agents quickly find answers to customers' questions. AccuHit's platforms together form an end-to-end smart system that enables companies to collect and analyze data, perform precision marketing, and provide smart customer service. With AccuHit's platforms, companies can increase their marketing effectiveness and raise customer satisfaction.
AccuHit's AccuFLOW.ai is being used in a wide range of applications. For example, a leading automaker uses AccuFLOW.ai for employee training, automobile sales, and maintenance services to optimize its internal processes. There are also companies in the finance and insurance sector as well as cosmetics retailers that use AccuFLOW.ai to process data traffic and use AI chatbots for customer service and product sales.
AccuHit expands overseas at a steady pace, said Lin. By joining forces with customers and partners abroad, AccuHit has made contact with companies in Indonesia, Singapore, and Japan to gradually introduce its products to foreign markets.
Since its establishment in 2018, AccuHit has been enjoying rapid growth in both the applications of its products and the revenue it generates. The growth is a result of the fact that AccuHit's products and their quality meet companies' marketing needs. More importantly, Taiwan's startup environment and TTA's support also play a critical role.
Lin noted that the government ramping up subsidies and knowledge-sharing programs has greatly benefited startup teams. Furthermore, TTA offering workshops and venue spaces also helped AccuHit strengthen its operation and management skills and increase its product visibility. Lin therefore hopes the government will extend and expand its policies to provide even more powerful support for Taiwan-based startups.
Going forward, although AI will be the center of market attention, following cutting-edge technologies will not be AccuHit's only focus. Lin emphasized that AccuHit develops products to solve real-world problems. It endeavors to help companies raise operation efficiency and competitiveness in the digital era using the most suitable solutions.
