HTC Corp. posted strong March results, driven by its expanding AR/VR business and a major licensing deal with Google. The company reportedly transferred part of its extended reality (XR) R&D team to Google and granted a non-exclusive license for select XR intellectual property.
The agreement generated an estimated US$250 million by the end of the first quarter of 2025, supporting HTC's plan to return to profitability this year. The company's upcoming hardware launches are expected to maintain this positive business momentum.
HTC reported a March revenue of NT$364 million (US$11.05 million), an increase of nearly 68% compared to the same period last year. Revenue for the first quarter of 2025 totaled NT$708 million, up 19% year over year.
The company has been strategically shifting from a hardware manufacturer to a system integrator, targeting AR and VR applications across niche verticals. This strategic pivot aims to improve profitability through higher-margin services.
New smartphones and AR/VR devices
HTC is expected to release new smartphones and AR/VR devices in the second quarter of 2025, aligning with its product cycle and supporting continued operational stability.
Advanced XR and next-gen technologies
HTC is developing integrated applications that combine XR, AI, and next-generation wireless technologies such as 5G and 6G. Its VIVE Mars virtual production system now incorporates AI to improve real-time camera tracking and interactive features for film and media production.
Ahead of 6G's anticipated rollout by 2030, HTC's subsidiary G REIGNS partnered with MediaTek to demonstrate hybrid 6G computing. The showcase integrated smart devices, wireless networks, and edge cloud computing to enable ultra-low latency sensing and real-time data processing.
These developments are positioned to support emerging use cases such as generative AI, personal AI assistants, smart city infrastructure, and immersive XR experiences—potential growth drivers for HTC in the coming years.
Article edited by Jerry Chen
