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AI startup Appier announces acquisition of French AdCreative.ai

Ines Lin, Taipei; Jingyue Hsiao, DIGITIMES Asia Friday 14 February 2025 0

Credit: DIGITIMES

On February 12, Appier, a leader in AI-driven marketing technology, announced its acquisition of French startup AdCreative.ai for US$38.7 million to fast-track the development of generative AI advancements and revamp marketing advertising technology.

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