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Feb 2
Apple ramps up supplier price cuts to protect margins as costs rise
Apple reported strong results for its fiscal first quarter of 2026, but the company's supply chain did not share in the enthusiasm. The key reason is that Apple is feeling the impact of rising prices for critical components while striving to maintain a certain gross margin range. This means increased pricing pressure on suppliers.
Last week, Apple released its latest financial results for the first quarter of fiscal year 2026, with the iPhone 17 series continuing to post strong sales. Overall, iPhone shipments grew 23% year over year, with particularly standout performance in the Chinese market. Apple CEO Tim Cook said the number of users switching from Android to Apple far exceeded expectations. Considering that China's overall smartphone market did not actually grow in the previous quarter, this implies a relative decline in market share for other Chinese smartphone brands. This undoubtedly adds revenue pressure for other SoC vendors such as MediaTek and Qualcomm.
India's smartphone market experienced a mixed trajectory in 2025, according to Counterpoint Research. The year began on a softer note, weighed down by elevated inventory and a slow product launch calendar. Momentum picked up in the second quarter, driven by fresh device launches, aggressive promotions, and festive-season channel stocking, pushing third-quarter shipments to a record quarterly value. Shipments slowed again in the fourth quarter as brands focused on inventory correction and managed rising component costs. Overall, the market grew 1% year-on-year in volume but posted a stronger 8% year-on-year growth in value, reflecting sustained premiumization.
China has for the first time formally designated "future industries," with the framework for policy support now taking shape. The move signals a shift away from conceptual discussion, placing these sectors at the core of the country's upcoming 15th Five-Year Plan.
The smartphone industry is bearing the brunt of rising memory prices, and the impact is most evident in mid- to low-end models. Transsion, the Chinese smartphone maker regarded as a leading brand in emerging markets, has become one of the first handset vendors to be clearly hit by this wave of memory price increases. On the evening of January 29, 2025, Transsion announced its earnings forecast for full-year 2025, estimating annual revenue of CNY65.568 billion (US$9.4 billion), down about 4.6% year over year. Net profit is estimated at about CNY2.546 billion, plunging 54.11% year over year, nearly half of the previous year. This marks the first significant profit decline since Transsion went public.
Taiwan's monthly smartphone shipments surpassed 500,000 units in October and November 2025, largely driven by strong sales of Apple's iPhone 17 series. However, shipments declined to about 400,000 units in December, with Apple maintaining close to 50% market share despite a slight dip.
Enterprise investments in 5G private networks are expected to significantly increase following amendments to the "Regulations Governing the Establishment and Use of Mobile Broadband Dedicated Telecommunications Networks" under the Ministry of Digital Affairs (MODA), and revisions to the Industrial Innovation Statute that will increase tax credit incentives, according to Yu-hsin Tsou, deputy director general of the Industrial Development Administration (IDA) of the Ministry of Economic Affairs (MOEA).
Global technology companies, including Google, are increasingly shifting new product introduction (NPI) stages away from China to reduce geopolitical risks, with recent reports indicating Google has begun relocating NPI for its premium smartphones to Vietnam. Industry insiders note initial progress but emphasize significant structural hurdles in this complex transition.
Apple is set to report fiscal first-quarter 2026 earnings on January 29, with strong sales of the iPhone 17 expected to drive record operating performance and solid smartphone shipments. The iPhone 17 lineup, which offers added features without price increases, has seen particularly strong demand in China and the US.
Samsung Electronics said on January 26, 2025, that it will launch its new Galaxy A07 5G smartphone in Taiwan, aiming to lift shipment momentum in the mass-market segment.

As the global surge in artificial intelligence continues to drive up memory chip prices, pressure is mounting across the electronics supply chain—and display panel makers are increasingly feeling the strain.

Beyond the closely watched rivalry between Samsung Electronics and Huawei in foldable smartphones—and the shifting balance of market share—another question drawing market attention is whether Apple will launch its first foldable iPhone, tentatively dubbed the iPhone Fold, on schedule in 2026.