Taipei, Thursday, July 27, 2017 04:56 (GMT+8)
partly cloudy
Taipei
35°C
China market: Epson targets 2011 projector shipments to reach 200,000 units
Siu Han, Taipei; Joy Wan, DIGITIMES [Tuesday 25 October 2011]

The projector market in China has been growing relatively rapidly compared to the global market. Hence, many firms have been targeting the market in China. Japan-based Epson has been expanding retail stores in more than 1,000 locations. Epson's projector shipments in 2011 are targeted to reach 200,000 units, making it the leading projector brand in China.

China's projector market is expected to reach 1.2-1.3 million units in 2011, rising from around one million units in 2010, according to market sources. There are 48 vendors competing in the local market, with Epson and Hitachi taking the lead.

Suppliers, including Epson, Hitachi, Vivitek, Optoma, and the China-based Acto, have targeted the education sector, which accounts for 4% of China's GDP every year, sources said.

Epson won a bid in second-quarter 2011 to supply 6,000 projectors for educational purposes in Guangxi province, sources said. Vivitek supplied 5,000 units of projectors in the same bid.

Epson said the company is expected to take up 15-16% of the projector market in China in 2011, with target shipments of 200,000 units compared with 130,000 units in 2010.

Epson said it is also cultivating China's projector market for home entertainment. The vendor set up over 1,000 distribution channels throughout China in first-half 2011 for the sale of home projectors. Epson projectors for homes take up about 24.5% of China's home projector market, the company said. Epson expects its home projector sales to reach a target of 10,000-15,000 units a year in China.

Epson projectors.

Epson projectors.
Photo: Michael Lee, Digitimes, October 2011

Realtime news
  • Innolux reports NT$12.1 billion in 2Q17 net profit

    Displays | 6h 44min ago

  • Shanghai forms CNY50 billion IC industry investment fund

    Bits + chips | 7h 18min ago

  • UMC expects flat 3Q17

    Bits + chips | 7h 21min ago

  • Taiwan market: Sunny Founder scores points in PV crowdfunding

    Green energy | 8h 45min ago

  • Shuttle may turn profitable in 2Q17, says paper

    IT + CE | 9h ago

  • UMC planning 28HPC, 22ULP processes

    Before Going to Press | 7h 33min ago

  • IPC maker Aaeon to return to Taiwan stock market in August

    Before Going to Press | 7h 41min ago

  • Taiwan panel makers ready to face challenge from China 10.5G line

    Before Going to Press | 8h 27min ago

  • Elan posts EPS of NT$1.04 in 1H17

    Before Going to Press | 8h 50min ago

  • Digitimes Research: Taiwan, global monitor shipments decline in 2Q17

    Before Going to Press | 8h 51min ago

  • TSMC, UMC offer higher prices to secure wafer supplies

    Before Going to Press | 9h 13min ago

  • Supply of 8-inch silicon wafers to remain tight through 1H18

    Before Going to Press | 9h 14min ago

  • AUO not pessimistic about business outlook for 2H17

    Before Going to Press | 9h 51min ago

Pause
 | 
View more
UMC
Wireless broadband developments in Southeast Asia markets
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.