Taipei, Tuesday, December 6, 2016 23:58 (GMT+8)
mostly cloudy
Taipei
20°C
Digitimes Research: Surface 2 series tablets unlikely to help Microsoft in mobile market
Jim Hsiao, DIGITIMES Research, Taipei [Monday 30 September 2013]

Microsoft announced its second-generation tablets, the Surface 2 series on September 23 in New York. Their specifications are similar to those of previous market rumors, while the industrial design also showed no surprises, according to Digitimes Research's findings.

Although first-generation Surface RTs had brought an US$900 million inventory adjustment charge to the software giant, and most major brand vendors have already quit developing Windows RT-based products, Microsoft is still aggressive pushing its Surface 2 series tablets.

As ASPs for Windows on Intel (WoI) tablets have already reached below US$300, The Surface 2 series' US$449 and above price point is rather unfriendly to consumers. The release of Surface 2 also creates differentiation issues with upcoming Lumia tablets.

In addition, Microsoft Office, which the software giant originally expected to help create an distinct advantage for the Windows platform in the mobile market, is seeing trouble becoming standardized. As the company's competitors are providing alternatives, Microsoft has already starting offering Office on other mobile platforms, which is expected to cause even more difficulties for the Windows platform to move forward.

Microsoft's current plight is due to its late entry to the mobile market, high product prices, and weak ecosystem compared to its competitors. Microsoft's strategy of developing its tablet operating system using its PC operating system as the base, is the main problem preventing Windows-based tablets becoming standardized, Digitimes Research analyzed.

This article is an excerpt from a Chinese-language Digitimes Research report. Click here if you are interested in receiving more information about the content and price of a translated version of the full report.

Realtime news
  • Fitness trackers in the lead as wearable market grows 3.1% in 3Q16, says IDC

    IT + CE | 2h 36min ago

  • Camera module maker Newmax reports increased sales for November

    Mobile + telecom - Newswatch | 2h 41min ago

  • Chip demand for iPads slows

    Bits + chips | 2h 44min ago

  • Global October chip sales increase, says SIA

    Bits + chips | 2h 47min ago

  • Rugged computer device maker Getac reports strong sales for November

    IT + CE - Stockwatch | 2h 50min ago

  • Nanya posts revenue growth in November

    Bits + chips | 2h 52min ago

  • HTC sees revenues continue to drop in November

    Mobile + telecom | 2h 55min ago

  • Digitimes Research: Global tablet shipments in 4Q16 to reach 51.29 million

    IT + CE | 2h 58min ago

  • Sinbon Electronics November revenues roughly flat on month

    IT + CE | 3h 4min ago

  • Lite-On Technology sees November revenues increase

    IT + CE | 3h 6min ago

  • General Interface Solution sees decreased November revenues

    Before Going to Press | 2h 38min ago

  • Vietnam aims at 7.0%, 10.7% of total power generation for renewable energy in 2020, 2030

    Before Going to Press | 3h 21min ago

  • Local governments in China temporarily suspend PV installation applications

    Before Going to Press | 3h 22min ago

  • Darfon Electronics sees decreased November revenues

    Before Going to Press | 3h 24min ago

  • Diode maker Eris November revenues rise

    Before Going to Press | 3h 25min ago

  • China LED material, chip makers hike prices

    Before Going to Press | 3h 25min ago

  • Synnex Technology November revenues up on month, down on year

    Before Going to Press | 3h 26min ago

  • Digitimes Research: Global digital gaming market to reach US$99.6 billion in 2016

    Before Going to Press | 3h 28min ago

  • TSMC to build new plant for 5nm and newer processes

    Before Going to Press | 3h 30min ago

  • TSMC orders equipment for NT$13.5 billion

    Before Going to Press | 3h 31min ago

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | Nov 28, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors will continue on an upward trend to reach NT$558.5 billion...

Taiwan server shipment forecast and industry analysis, 2016

RESEARCH EXTRAS | Apr 1, 15:47

Strong demand from the cloud computing market helped Taiwan's server shipments grow 12.5% on year to break 10 million units in 2015, accounting for 90.7% of worldwide shipments and the percentage is expected to grow to 91.1% in 2016. This Digitimes Research Special...

China smartphone AP shipment 4Q forecast

CHINA SMARTPHONE AP | Dec 2, 14:32

Digitimes Research estimates shipments of AP for smartphones and tablet PC in China in the fourth quarter of 2016 will show a growth of 11.6% on quarter.

Taiwan handsets - 3Q 2016

TAIWAN MOBILE DEVICE | Nov 30, 14:14

Taiwan handset makers had a disappointing third quarter in 2016 as a result of decreased ODM orders and low-than-expected performances of Taiwan's brand vendors.

Taiwan LCD TVs – 3Q 2016

TAIWAN DISPLAY SYSTEM | Nov 28, 14:17

Taiwan LCD TV makers saw some impacts from panel shortages in the third quarter of 2016, but their shipments still managed to achieve significant growth thanks to demand from the North America market.

Advantest
Display panels for wearable devices
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.