Taipei, Tuesday, March 28, 2017 10:21 (GMT+8)
partly cloudy
Taipei
23°C
Digitimes Research: Google turns to push Android-based TV products
Tom Lo, DIGITIMES Research, Taipei [Thursday 26 December 2013]

Google TV, which was first launched in 2010, will no longer see any subsequent product release in the future as Google has already merged its Google TV team with the Android team, and the company will also turn to push TV products adopting Android operating system in the future with the Chromecast being one of the star products.

Google's experience in Google TV has helped the company achieve success with its Chromecast, but the company's roadmap for the TV industry may also need to be adjusted.

Digitimes Research believes that the Chromecast will generate demand for Android TV in the market and turn the Android TV system into a core entertainment device in families because of its smartphone connectivity. The Chromecast is also expected to boost adoption of Chrome browser and increase PC advertisements' presence in the TV advertising market.

This article is an excerpt from a Digitimes Research Special Report (Trends and developments in the OTT market). Visit our latest Special reports.

Realtime news
  • ALi, Alticast team up for pay TV

    Bits + chips | 11h 46min ago

  • Cypress to raise flash prices on tight supply, say reports

    Bits + chips | 12h 3min ago

  • Lida expects rising demand for eco-friendly air compressor from China

    Before Going to Press | 11h 45min ago

  • Unity Opto Technology suffers net loss per share of NT$1.41 for 2016

    Before Going to Press | Mar 27, 21:51

  • Huawei Technologies sets prices for P10, P10 Plus

    Before Going to Press | Mar 27, 21:48

  • Digitimes Research: Car vendors focusing on adding autonomous driving solutions into ADAS

    Before Going to Press | Mar 27, 21:46

  • LG Display to supply 700,000 LCD TV panels for Samsung Electronics, says IHS Markit

    Before Going to Press | Mar 27, 21:45

  • Altek to deal out 2016 dividend of NT$0.80

    Before Going to Press | Mar 27, 21:43

  • SerComm to deal out 2016 dividend of NT$4.20

    Before Going to Press | Mar 27, 21:42

  • China market: Gome to set up VR theater chain

    Before Going to Press | Mar 27, 21:41

  • Coretronic to deal out 2016 dividend of NT$3.50

    Before Going to Press | Mar 27, 21:41

  • E-Ton Solar Tech suffers net loss per share of NT$1.04 for 2016

    Before Going to Press | Mar 27, 21:40

  • HTC aims to ship 10,000 Vive applications in 2017

    Before Going to Press | Mar 27, 21:38

  • Digitimes Research: China robot industry developing fast, but runs risks of focusing too much on low-end models

    Before Going to Press | Mar 27, 21:32

  • Greatek building high-end packaging capacity

    Before Going to Press | Mar 27, 21:28

  • SMIC posts record revenues and profits for 2016

    Before Going to Press | Mar 27, 21:28

  • AMD looking to expand market share in PC market

    Before Going to Press | Mar 27, 21:27

  • HTC Vive to enter Thailand in 2Q17

    Before Going to Press | Mar 27, 21:26

Pause
 | 
View more
China smartphone touch-panel industry 2016 forecast
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.