TV continues to lead advertising market in Japan, online advertising coming on strong, says IHS

Press release, January 25; Alex Wolfgram, DIGITIMES Asia Monday 25 January 2016 0

Though the Web would seem to be the obvious go-to medium for advertisers in the smartphone era, Japan-based advertisers are still primarily focusing their attention on TV commercials to deliver their brand message. In 2015, TV commercials accounted...

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