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Single's Day TV sales revenue outshines volume amid popularity of large-screen TVs

Rebecca Kuo, Taipei; Heidi Tai, DIGITIMES Asia 0

Credit: DIGITIMES

China's government has initiated a new wave of subsidies under the "Trade-In for New" policy for televisions and consumer electronics, effectively boosting TV demand. However, compared to the Mid-Autumn Festival and the National Day Holiday, the sales...

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