Smartphone Shipments in the China market totaled 149 million units in the second quarter of 2016, representing an increase of 2.7% on quarter and 14.3% on year, according to data compiled by Digitimes Research.
Sales of high-end models from Apple and Samsung Electronics continued to suffer declines in the second quarter as local smartphone vendors focused on promoting entry-level and mid-range 4G models capitalizing on subsidies offered by the top-three telecom operators, Digitimes Research noted.
Huawei led all vendors to take the number one title in vendor rankings in China in the second quarter with a 14% share, followed by Oppo with 12.7%, Vivo 11.2%, Xiaomi Technology 10.4%. Apple took the fifth position with its market share falling into a single-digit range.
The double-digit shipment growth rates enjoyed by China-based smartphone vendors in the first two quarters of 2016 were higher than the growth rates of smartphones shipped to consumers from retail channel operators, resulting in an increasing pile-up of inventories at channels.
Overall smartphone shipments in China are likely to drop slightly on year in the fourth quarter of 2016, affected by inventory corrections in the retail channel, Digitimes Research forecast.
This article is an excerpt from a Digitimes Research Quarterly Data Report (China smartphone market and industry – 2Q 2016). Visit our latest Data reports.
This article is an excerpt from a Digitimes Research Special Report (China smartphone market and industry – 2Q 2016). Visit our latest Special reports.