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Shein returns to India in partnership with Reliance under market-for-technology

Jingyue Hsiao, DIGITIMES Asia, Taipei 0

Credit: AFP

Shein, the Chinese fast-fashion company, has returned to India nearly five years after a ban, partnering with Mukesh Ambani's Reliance Retail, highlighting India's adoption of a market-for-technology approach similar to China's.

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