The gaming OLED monitor recently launched by LG Electronics has reportedly sold out globally. Despite continuous production increases for said product, it remains "out of stock." The 31.5-inch UltraGear OLED gaming monitor is the world's first 4K OLED dual-mode gaming monitor. Since its launch, this monitor has been well-received by gamers in major markets like the US and Europe.
Citing industry sources, Maeil Business Newspaper pointed out that the demand for the LG UltraGear OLED gaming monitor, which uses LG Display's (LGD) 31.5-inch gaming OLED panel, has been very high since its release. Despite LG's continuous efforts to boost production capacity, the waiting list of customers is overwhelming. This situation of demand far outpacing supply is a rare phenomenon in the market for OLED gaming monitors.
Industry sources noted that as OLED technology continues to evolve, high-end gaming monitors are shifting from LCD to OLED. Compared to existing LCD panels, OLED offers faster response times and excellent contrast.
To meet the demands of the professional gaming market, LGD has introduced gaming OLED panels in sizes of 27-inch, 31.5-inch, 34-inch, 39-inch, and 45-inch. The key features of these products are a peak response time of 0.03ms (milliseconds) and an ultra-high refresh rate of 480Hz.
Additionally, LGD has developed the industry's first dynamic frequency and resolution (DFR) technology, which allows the simultaneous conversion of refresh rates and resolutions, and incorporated it into its products. DFR is considered the most challenging technology in LGD's gaming OLED lineup. It reportedly took specialized engineers from five different sectors, including circuit design and algorithms, an entire year to complete the development of this technology.
This technology enables users to freely choose between high refresh rate (Full-HD/480Hz) and high-resolution (Ultra-HD/240Hz) modes based on different content. Refresh rate refers to the number of frames displayed per second on the screen, while resolution indicates the number of pixels constituting the screen. The birth of this technology signifies a screen optimization function design tailored to the purpose of use.
Industry sources further stated that this technology of freely selecting different modes allows a single monitor to serve multiple purposes. For example, one person might want to play games while another wants to watch ultra-high-definition content. After identifying these specific consumer needs, LGD began developing related products, offering customers higher product value through technological differentiation.
After the panel product was launched, it received enthusiastic responses from customers and raving reviews from professional critics and gamers. Reportedly, because the product's popularity is much higher than anticipated, the shipment volume of LGD's 31.5-inch gaming OLED panels has significantly increased. As a result, LGD has gained over a dozen customers for its gaming OLED business despite launching the division only two years ago.
Moreover, LGD is accelerating the development of OLED screens for high brightness, color reproduction, and refresh rates. In particular, LGD plans to expand the application range of AI algorithms, allowing users to choose their settings for different content, thereby maximizing the immersive viewing experience.
