Eyeing India's potential in the notebook market amid a make-in-India push, Taiwan-based MSI launches locally-produced notebooks and plans to expand its retail presence.
MSI has commenced its manufacturing operations in India, as the Economic Times, Business Standard, and MoneyControl reported. The company announced its first facility is in Chennai. As part of its local manufacturing initiative, MSI has introduced two locally-made versions of its notebook models: the MSI Modern 14 and the MSI Thin 15, both produced in India.
The pricing for its India-made laptop series, with the MSI Thin 15 starting at INR52,990 (approx. US$623.82) and the MSI Modern 14 priced from INR73,990 (approx. US$871.04). Looking ahead, the company intends to launch more powerful configurations of these models to serve the varied demands of the Indian market.
Reports indicate that MSI is collaborating with local retailers such as Croma and Reliance Retail to make its products more accessible. The company intends to expand its presence by increasing the number of touchpoints, including establishing additional notebook brand stores.
Reports cited MSI's statement saying that India has emerged as one of its fastest-growing markets. As demand for high-performance notebooks continues to increase, MSI is eager to contribute to India's thriving tech ecosystem by offering locally manufactured devices that adhere to global standards.
John Hung, the general manager for notebooks at MSI India, expressed optimism about the impact of a new initiative on the company's expansion. He indicated that this development could signify a significant phase in MSI's journey, potentially aiding the company in further accessing the Indian market and enhancing operational efficiencies.
Furthermore, Hung reiterated India's pivotal role in MSI's strategic vision, noting that the rising demand for high-performance notebooks in the country has been a crucial factor in the decision to commence local manufacturing. He suggested that this initiative is aligned with MSI's goal to provide technology that combines luxurious aesthetics with top-tier performance specifically designed for the Indian market.
Through local production, MSI aims to strengthen its operational capabilities while reaffirming its dedication to delivering cutting-edge products that meet the unique needs of Indian consumers.
