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How Asus leverages IP royalties to keep its smartphone business afloat

Monica Chen, commentary; Charlene Chen, DIGITIMES Asia 0

Credit: DIGITIMES

Following the high-priced ROG Phone 9, Asus recently launched the Zenfone 12 Ultra, though it has yet to yield profits. Having officially entered the smartphone arena in 2003, why is Asus, nearly the only surviving smartphone brand in Taiwan, still...

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