Hyundai Motor Group is making a bold US$21 billion bet on the US economy between 2025 and 2028, targeting key B2B sectors across manufacturing, supply chain logistics, steel production, and next-gen mobility technologies.
The multi-year investment underscores the South Korean conglomerate's pivot to strengthen its US industrial base while deepening ties with American suppliers and tech partners.
Of the total commitment, US$9 billion will go toward boosting US vehicle production capacity to 1.2 million units annually under the Hyundai, Kia, and Genesis brands. Key beneficiaries include existing facilities such as Hyundai Motor Manufacturing Alabama and Kia Autoland Georgia, which are slated for upgrades to meet evolving consumer expectations and quality benchmarks.
However, the real signal to B2B stakeholders lies in Hyundai's US$6 billion allocation to parts localization, logistics optimization, and steel production.
Central to this effort is the construction of a new Electric Arc Furnace (EAF) steel mill in Louisiana, led by Hyundai Steel. The facility will produce 2.7 million tons of low-carbon steel per year, leveraging America's scrap steel supply to enhance Hyundai's production agility and reduce reliance on global steel imports—an issue that became critical during recent supply chain disruptions.
Another US$6 billion is earmarked for advanced technology collaborations and energy infrastructure projects, positioning Hyundai as a future-ready mobility player. Major initiatives include:
Robotics and AI: Expanded cooperation with Boston Dynamics and NVIDIA to scale robotics components and autonomous systems.
Advanced Air Mobility (AAM): Continued investment in Supernal, Hyundai's AAM affiliate, which aims to launch a commercial eVTOL aircraft by 2028.
Autonomous driving: Strengthened ties with Waymo and Aptiv for robotaxi deployments and co-development of mobility services.
Energy Infrastructure: New investments in EV charging networks via the IONNA alliance, and a joint push with Holtec International into Small Modular Reactor (SMR) technology for clean power generation.
The move is expected to generate 14,000 direct full-time US jobs and over 100,000 direct and indirect positions across the automotive, industrial, and tech sectors by 2028.
Later this week, Hyundai will celebrate the grand opening of its Metaplant America in Georgia, the largest economic development project in the state's history. The facility exemplifies Hyundai's long-term integration into the US industrial and employment landscape, with the Group estimating its operations now support over 570,000 American jobs.
For Tier 1 and Tier 2 suppliers, logistics providers, and advanced tech developers, Hyundai's plan signals major procurement and partnership opportunities across EV parts, smart factory solutions, clean energy, and autonomous vehicle systems.
Article edited by Jack Wu
