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TECO rebrands to accelerate growth amid subsidy cuts to Taiwan Power Company

Ninelu Tu, Taipei; Heidi Tai, DIGITIMES Asia 0

Credit: DIGITIMES

TECO Electric & Machinery (TECO), with the goal of raising public awareness of its advancements in air conditioning and smart living products, has, for the first time, appointed a brand ambassador: Taiwanese baseball star Chieh-hsien Chen. Chen...

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