Vivo has unveiled its latest V50 series in Taiwan as part of its strategy to expand its footprint in the competitive smartphone market. The launch, held on February 25, 2025, is underpinned by Vivo's ongoing collaboration with optical company Carl Zeiss, known for its precision in lens manufacturing. The new V50 series boasts advanced artificial intelligence and optical capabilities, featuring a 50-megapixel Carl Zeiss lens on both the front and rear cameras, promising enhanced image quality for users. Additionally, Vivo has upgraded the series' battery capacity, fast charging, and screen specifications to meet heightened consumer expectations.
Despite challenges from market saturation and prolonged replacement cycles, industry forecasts suggest smartphone shipments in Taiwan will remain stable compared to last year. Yi-ting Chen, president of Vivo Taiwan, highlighted that despite economic uncertainties, the company remains committed to strengthening its brand through innovative technology and improved channel management. Vivo is also set to deploy precise marketing strategies aimed at increasing sales, with an optimistic outlook on mobile product sales and business development prospects for 2025.
Vivo achieved a 25% increase in its smartphone sales in 2024 in Taiwan, with sales value growth of 40%. This performance was partly fueled by the positive reception of the earlier X series smartphones. The company anticipates that its operational performance for 2025 will exceed the results of 2024. With a targeted year-over-year growth rate of 30% for the V50, Vivo is concentrating efforts on both the V50 and the X series to strengthen its standing in the mid-to-high-end smartphone market.
Chen noted an uptick in the frequency of upgrades among mid-to-high-end smartphone users, a trend amplified by telecom operators' incentives such as insurance offerings, attracting consumers to opt for contract-based phone purchases. This shift is causing a decline in the market for unlocked phones. Moreover, the rapidly evolving consumer purchasing behavior presents a challenge for smartphone brands. Vivo's strategy involves continuous product innovation to meet immediate consumer demands, alongside refined marketing approaches to differentiate itself in a crowded market.
Article edited by Jerry Chen
