Market share of smartphone vendors in China is likely to fluctuate significantly soon due to the development of 4G market and the roll-outs of the latest flagship models, highlighted by the shipment performance of new phones under the cooperation between Apple and telecom operators beginning in late third quarter 2014, according to Digitimes Research.
Samsung Electronics will take the blunt first following the introduction of the new iPhone devices, expecting to see the market share it leads against Apple narrow to 10% as the prices of its flagship models still remain high and yet its brand popularity and product uniqueness are inferior to those of iPhone.
Shipments of 4G smartphones in China will continue to gain momentum in the second half of 2014, resulting from aggressive marketing by telecom operators and growing market demand. However, Xiaomi Technology will lose market share to other brands due to its late start in the development of 4G models and lose its top-vendor title to Huawei in the fourth quarter of the year.
Shipments of smartphones by Taiwan-based ODMs in the second half of 2014 will be weaker than expected as they have failed to land orders from Amazon and Facebook, while Microsoft Mobile has also slashed its orders for Lumia Windows Phones, Digitimes Research estimated.
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