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Baidu-backed Jiyue Auto hits a wall: CEO admits challenges amid crisis

Staff reporter, Taipei; Levi Li, DIGITIMES Asia Friday 13 December 2024 0

Jiyue CEO, Joe Xia. Credit: Jiyue

Jiyue Auto, the automotive startup co-founded by Baidu and Geely, is on the brink of collapse. CEO Joe Xia, in a letter to employees dated December 11, admitted the company faces severe challenges and requires urgent restructuring. Reports indicate...

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